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Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah

Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and...

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Main Author: Alsedrah, Ibrahim
Format: Article
Language:English
Published: Research Management Centre (RMC) 2021
Subjects:
Economics as a science. Relation to other subjects
Forms of the state
Online Access:https://ir.uitm.edu.my/id/eprint/18217/1/18217.pdf
https://doi.org/10.24191/smrj.v18i1.12370
https://ir.uitm.edu.my/id/eprint/18217/
https://smrj.uitm.edu.my/
https://doi.org/10.24191/smrj.v18i1.12370
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spelling my.uitm.ir.182172022-06-14T04:18:32Z https://ir.uitm.edu.my/id/eprint/18217/ Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah Alsedrah, Ibrahim Economics as a science. Relation to other subjects Forms of the state Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and that is the case of the Kingdom of Saudi Arabia (KSA). Despite KSA's achievements, especially after the 2030 ambitious vision, it is mostly perceived as an oil-producing country. Therefore, this study aims to: review the concept of country image, identity, and branding examples, as well as evaluate the KSA current brand based on secondary information. The author uses a relevant literature review to explore the topic. This paper finds (1) a lack of a strategic plan, studies, and suggest the establishment of branding authority in KSA. (2) Branding KSA is highly essential for two reasons: First, Branding will help KSA to highlight the 2030 vision successes and extend its image beyond the traditional perception. Second, branding is significant, especially with the current competition between countries. The paper may be first to bring attention to the importance of country branding in the KSA context. Research Management Centre (RMC) 2021-02 Article PeerReviewed text en cc_by_nc_nd_4 https://ir.uitm.edu.my/id/eprint/18217/1/18217.pdf Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah. (2021) Social and Management Research Journal (SMRJ), 18 (1). pp. 1-16. ISSN 0128-1089 https://smrj.uitm.edu.my/ https://doi.org/10.24191/smrj.v18i1.12370 https://doi.org/10.24191/smrj.v18i1.12370
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Economics as a science. Relation to other subjects
Forms of the state
spellingShingle Economics as a science. Relation to other subjects
Forms of the state
Alsedrah, Ibrahim
Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
description Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and that is the case of the Kingdom of Saudi Arabia (KSA). Despite KSA's achievements, especially after the 2030 ambitious vision, it is mostly perceived as an oil-producing country. Therefore, this study aims to: review the concept of country image, identity, and branding examples, as well as evaluate the KSA current brand based on secondary information. The author uses a relevant literature review to explore the topic. This paper finds (1) a lack of a strategic plan, studies, and suggest the establishment of branding authority in KSA. (2) Branding KSA is highly essential for two reasons: First, Branding will help KSA to highlight the 2030 vision successes and extend its image beyond the traditional perception. Second, branding is significant, especially with the current competition between countries. The paper may be first to bring attention to the importance of country branding in the KSA context.
format Article
author Alsedrah, Ibrahim
author_facet Alsedrah, Ibrahim
author_sort Alsedrah, Ibrahim
title Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
title_short Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
title_full Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
title_fullStr Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
title_full_unstemmed Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
title_sort branding the kingdom of saudi arabia / ibrahim alsedrah
publisher Research Management Centre (RMC)
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/18217/1/18217.pdf
https://doi.org/10.24191/smrj.v18i1.12370
https://ir.uitm.edu.my/id/eprint/18217/
https://smrj.uitm.edu.my/
https://doi.org/10.24191/smrj.v18i1.12370
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score 13.211869

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