Cover Image

Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]

Enjoying the declaration as Melaka Maju 2010 (Developing Melaka), the state has shown its maturity in tandem with its rapid development and economic stability. Melaka is endowed with a beautiful natural environment, rich with a mixture of cultures and lifestyles. As a World Heritage Site (UNESCO 200...

Full description

Saved in:
Bibliographic Details
Main Author: Abdul Hamid, Shareenie Shera
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2012
Online Access:http://ir.uitm.edu.my/id/eprint/18206/2/LP_SHAREENIE%20SHERA%20ABDUL%20HAMID%20RMI%2012_5.pdf
http://ir.uitm.edu.my/id/eprint/18206/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.18206
record_format eprints
spelling my.uitm.ir.182062019-03-04T04:05:36Z http://ir.uitm.edu.my/id/eprint/18206/ Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al] Abdul Hamid, Shareenie Shera Enjoying the declaration as Melaka Maju 2010 (Developing Melaka), the state has shown its maturity in tandem with its rapid development and economic stability. Melaka is endowed with a beautiful natural environment, rich with a mixture of cultures and lifestyles. As a World Heritage Site (UNESCO 2008), the growth of tourism in the state has contributed to better economic situation whereby more locals enjoy wider employment opportunities, generating higher income for the state. With a tagline "Visiting Melaka means Visiting Malaysia" undoubtedly, Melaka is a unique destination for heritage tourism. The National Trust for Historic Preservation defines heritage tourism as "travelling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present." Focusing on the museums, the research attempts to explore the domestic tourists' satisfaction towards Melaka museums, as the researchers believe museum plays a major role in interpreting the heritage of Melaka. Hence, it is vital for the state administration to monitor the performance of the museums: its display items, maintenance, customer service, facilities as well as the local narratives so that museums can capture the interest of the public. Among almost thirty museums in Melaka, five museums were selected for the study; Muzium Belia Malaysia, Muzium Sejarah dan Ethnografi, Muzium Samudera, Muzium Setem Melaka as well as Muzium Kesultanan Melaka. Specific research objectives include: (1) to identify the attributes that fulfil the needs and wants of the domestic tourists (2) to scrutinize the domestic tourists' satisfaction level on gaining knowledge while visiting museums. The methodology proposed for this study is through a quantitative study whereby it will include both exploratory and descriptive. It is our hope that the outcomes of the study may help the tourism marketers have better ideas on the tourists expectations, develop appropriate strategies to attract their visitors besides than to serve them effectively. By having better understanding on these areas, it is not only reduces the marketing costs of the museums but on the other hand maintain heritage destinations' sustainability. Furthermore, this study contributes to the body of knowledge in satisfaction research. The findings should strengthen knowledge about the relationship between the factors that satisfy tourists and tourists' behaviors after exploring cultural/heritage tourism products. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18206/2/LP_SHAREENIE%20SHERA%20ABDUL%20HAMID%20RMI%2012_5.pdf Abdul Hamid, Shareenie Shera (2012) Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]. [Research Reports] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Enjoying the declaration as Melaka Maju 2010 (Developing Melaka), the state has shown its maturity in tandem with its rapid development and economic stability. Melaka is endowed with a beautiful natural environment, rich with a mixture of cultures and lifestyles. As a World Heritage Site (UNESCO 2008), the growth of tourism in the state has contributed to better economic situation whereby more locals enjoy wider employment opportunities, generating higher income for the state. With a tagline "Visiting Melaka means Visiting Malaysia" undoubtedly, Melaka is a unique destination for heritage tourism. The National Trust for Historic Preservation defines heritage tourism as "travelling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present." Focusing on the museums, the research attempts to explore the domestic tourists' satisfaction towards Melaka museums, as the researchers believe museum plays a major role in interpreting the heritage of Melaka. Hence, it is vital for the state administration to monitor the performance of the museums: its display items, maintenance, customer service, facilities as well as the local narratives so that museums can capture the interest of the public. Among almost thirty museums in Melaka, five museums were selected for the study; Muzium Belia Malaysia, Muzium Sejarah dan Ethnografi, Muzium Samudera, Muzium Setem Melaka as well as Muzium Kesultanan Melaka. Specific research objectives include: (1) to identify the attributes that fulfil the needs and wants of the domestic tourists (2) to scrutinize the domestic tourists' satisfaction level on gaining knowledge while visiting museums. The methodology proposed for this study is through a quantitative study whereby it will include both exploratory and descriptive. It is our hope that the outcomes of the study may help the tourism marketers have better ideas on the tourists expectations, develop appropriate strategies to attract their visitors besides than to serve them effectively. By having better understanding on these areas, it is not only reduces the marketing costs of the museums but on the other hand maintain heritage destinations' sustainability. Furthermore, this study contributes to the body of knowledge in satisfaction research. The findings should strengthen knowledge about the relationship between the factors that satisfy tourists and tourists' behaviors after exploring cultural/heritage tourism products.
format Research Reports
author Abdul Hamid, Shareenie Shera
spellingShingle Abdul Hamid, Shareenie Shera
Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
author_facet Abdul Hamid, Shareenie Shera
author_sort Abdul Hamid, Shareenie Shera
title Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
title_short Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
title_full Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
title_fullStr Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
title_full_unstemmed Domestic tourists' satisfaction towards museums in Melaka / Shareenie Shera Abdul Hamid...[et_al]
title_sort domestic tourists' satisfaction towards museums in melaka / shareenie shera abdul hamid...[et_al]
publisher Research Management Institute (RMI)
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/18206/2/LP_SHAREENIE%20SHERA%20ABDUL%20HAMID%20RMI%2012_5.pdf
http://ir.uitm.edu.my/id/eprint/18206/
_version_ 1685649050338066432
score 13.211869

Similar Items