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Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis

This research is being done in order to determine the strategic approach to enhance the marketability of life insurance product for Maybank. As the financial landscape in Malaysia had undergone tremendous transformation in the last decade. The evolution in the financial landscape saw a shift in cust...

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Format: Student Project
Published: Faculty of Business and Management 2008
Online Access:http://ir.uitm.edu.my/id/eprint/18034/
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id my.uitm.ir.18034
record_format eprints
spelling my.uitm.ir.180342017-10-24T07:47:09Z http://ir.uitm.edu.my/id/eprint/18034/ Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis This research is being done in order to determine the strategic approach to enhance the marketability of life insurance product for Maybank. As the financial landscape in Malaysia had undergone tremendous transformation in the last decade. The evolution in the financial landscape saw a shift in customers' preference, emergence of more complex products and increasing diversity in delivery channels (Mohd. Razif, 2007). In today's world of economic growth, people hardly can live without insurance. Insurance is a boon to the mankind in several ways. There are a wide range of insurance policies like the health and the property insurance. Faculty of Business and Management 2008 Student Project NonPeerReviewed UNSPECIFIED (2008) Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description This research is being done in order to determine the strategic approach to enhance the marketability of life insurance product for Maybank. As the financial landscape in Malaysia had undergone tremendous transformation in the last decade. The evolution in the financial landscape saw a shift in customers' preference, emergence of more complex products and increasing diversity in delivery channels (Mohd. Razif, 2007). In today's world of economic growth, people hardly can live without insurance. Insurance is a boon to the mankind in several ways. There are a wide range of insurance policies like the health and the property insurance.
format Student Project
title Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
spellingShingle Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
title_short Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
title_full Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
title_fullStr Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
title_full_unstemmed Strategic approach to enhance the marketability of insurance products for Maybank / Mohd Shafie Md Sarip, Norliza Miswan and Rafidah Abd Azis
title_sort strategic approach to enhance the marketability of insurance products for maybank / mohd shafie md sarip, norliza miswan and rafidah abd azis
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/18034/
_version_ 1685649025650393088
score 13.211869

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