Cover Image

Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad

This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of...

Full description

Saved in:
Bibliographic Details
Format: Student Project
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18031/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.18031
record_format eprints
spelling my.uitm.ir.180312017-10-24T07:40:26Z http://ir.uitm.edu.my/id/eprint/18031/ Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of 15 to 34 years old representing 53% of readership - Source: World Association of Newspaper, 2004). Readers can choose to buy newspapers that are available in two fonnats - broadsheet and tabloid (half the size of broadsheet) and sold at RMI to RMl.50 per copy. Another alternative is through online by surfing the newspapers websites'. In view of this, management of Melaka Hari Ini must reciprocate via the adaptation of their marketing mix to upkeep themselves with rapid changes. Faculty of Business and Management 2007 Student Project NonPeerReviewed UNSPECIFIED (2007) Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of 15 to 34 years old representing 53% of readership - Source: World Association of Newspaper, 2004). Readers can choose to buy newspapers that are available in two fonnats - broadsheet and tabloid (half the size of broadsheet) and sold at RMI to RMl.50 per copy. Another alternative is through online by surfing the newspapers websites'. In view of this, management of Melaka Hari Ini must reciprocate via the adaptation of their marketing mix to upkeep themselves with rapid changes.
format Student Project
title Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
spellingShingle Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
title_short Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
title_full Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
title_fullStr Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
title_full_unstemmed Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
title_sort reader's satisfaction and purchase probability of melaka hari ini newspaper / hamidah norman, suhailah ibrahim and noor azima mohammad
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18031/
_version_ 1685649025201602560
score 13.211869

Similar Items