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Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi

The purpose of this research is to study the customer relationship marketing services provided by Duha Gemilang Enterprises for customers in Melaka. The objective was to study the significant between customer relationship marketing and customer service, personnel, products and services, and quality....

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Format: Student Project
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18022/
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id my.uitm.ir.18022
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spelling my.uitm.ir.180222017-10-24T06:58:38Z http://ir.uitm.edu.my/id/eprint/18022/ Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi The purpose of this research is to study the customer relationship marketing services provided by Duha Gemilang Enterprises for customers in Melaka. The objective was to study the significant between customer relationship marketing and customer service, personnel, products and services, and quality. Other than that, this research study was also to measure the level of customer satisfaction of all items that will influence the relationship with the services provided to them. To meet the objectives, interviews, questionnaire and other secondary source such as reports, database and so on are been used for data collection. Based on frequency, cross tabulation and ANOVA test, a clear findings and results are observed. The findings showed that most of the customers were satisfied with the customer relationship provided to them. At the end of the research, based from the findings several recommendations have been made to the firm and also for future research purposes. Faculty of Business and Management 2007 Student Project NonPeerReviewed UNSPECIFIED (2007) Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description The purpose of this research is to study the customer relationship marketing services provided by Duha Gemilang Enterprises for customers in Melaka. The objective was to study the significant between customer relationship marketing and customer service, personnel, products and services, and quality. Other than that, this research study was also to measure the level of customer satisfaction of all items that will influence the relationship with the services provided to them. To meet the objectives, interviews, questionnaire and other secondary source such as reports, database and so on are been used for data collection. Based on frequency, cross tabulation and ANOVA test, a clear findings and results are observed. The findings showed that most of the customers were satisfied with the customer relationship provided to them. At the end of the research, based from the findings several recommendations have been made to the firm and also for future research purposes.
format Student Project
title Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
spellingShingle Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
title_short Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
title_full Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
title_fullStr Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
title_full_unstemmed Customer relationship marketing services provided by Duha Gemilang Enteprises for customers in Melaka / Shahril Mohamed Hanafi
title_sort customer relationship marketing services provided by duha gemilang enteprises for customers in melaka / shahril mohamed hanafi
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18022/
_version_ 1685649023882493952
score 13.211869

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