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The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim

This research was carried out to obtain information about the effectiveness of promotional tools that have been used by Telekom Malaysia, Negeri Sembilan to promote and enhances the demands of TM Centrex among the business customers in Negeri Sembilan. This study was based on systematic sampling met...

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Format: Student Project
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18014/
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spelling my.uitm.ir.180142017-10-24T04:59:49Z http://ir.uitm.edu.my/id/eprint/18014/ The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim This research was carried out to obtain information about the effectiveness of promotional tools that have been used by Telekom Malaysia, Negeri Sembilan to promote and enhances the demands of TM Centrex among the business customers in Negeri Sembilan. This study was based on systematic sampling method using the list names of the companies in Negeri Sembilan that have subscribe to TM Centrex with Telekom Malaysia. The overall findings of frequency from 50 respondents shows that majority of the users that subscribe TM Centrex is from manufacturing sector (30.0%), and the less sector that subscribe is constructions (12.0%). Meanwhile the average mean for loyalty among the respondents towards Telekom Malaysia is 3.9800, factor of satisfaction is carry average mean of 3.9400, level of retention have average mean of 3.7800 and seNice quality, the average mean is 3.6800. The findings conclude from the five factors that have analyzed in this study for the promotional tools elements, there have two factors do not have a significant relationship with the effectiveness of the promotional tools as every P value for each factors resulted P> 0.05 which P =0.149>0.05 for Technical advisory seNice and P = 0.088>0.05 for advertising. It is found that the advertising and Technical advisory service that have been used by Telekom Malaysia, Negeri Sembilan in order to promote TM Centrex should be improved because the users is not satisfied with the advertising and the personal selling whereby the staffs of Telekom Malaysia is irregular to make a visit to the users place after they customers have subscribe to TM Centrex. Recommendation and suggestion on how to improve the effectiveness of the promotional tools to promote TM Centrex have been identified to help TM achieved their target and improved any weaknesses. Faculty of Business and Management 2007 Student Project NonPeerReviewed UNSPECIFIED (2007) The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description This research was carried out to obtain information about the effectiveness of promotional tools that have been used by Telekom Malaysia, Negeri Sembilan to promote and enhances the demands of TM Centrex among the business customers in Negeri Sembilan. This study was based on systematic sampling method using the list names of the companies in Negeri Sembilan that have subscribe to TM Centrex with Telekom Malaysia. The overall findings of frequency from 50 respondents shows that majority of the users that subscribe TM Centrex is from manufacturing sector (30.0%), and the less sector that subscribe is constructions (12.0%). Meanwhile the average mean for loyalty among the respondents towards Telekom Malaysia is 3.9800, factor of satisfaction is carry average mean of 3.9400, level of retention have average mean of 3.7800 and seNice quality, the average mean is 3.6800. The findings conclude from the five factors that have analyzed in this study for the promotional tools elements, there have two factors do not have a significant relationship with the effectiveness of the promotional tools as every P value for each factors resulted P> 0.05 which P =0.149>0.05 for Technical advisory seNice and P = 0.088>0.05 for advertising. It is found that the advertising and Technical advisory service that have been used by Telekom Malaysia, Negeri Sembilan in order to promote TM Centrex should be improved because the users is not satisfied with the advertising and the personal selling whereby the staffs of Telekom Malaysia is irregular to make a visit to the users place after they customers have subscribe to TM Centrex. Recommendation and suggestion on how to improve the effectiveness of the promotional tools to promote TM Centrex have been identified to help TM achieved their target and improved any weaknesses.
format Student Project
title The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
spellingShingle The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
title_short The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
title_full The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
title_fullStr The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
title_full_unstemmed The effectiveness of promotional tools: the case of TM Centrex in Telekom Malaysia(TM), Seremban Negeri Sembilan / Zariah Kassim
title_sort effectiveness of promotional tools: the case of tm centrex in telekom malaysia(tm), seremban negeri sembilan / zariah kassim
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18014/
_version_ 1685649022679777280
score 13.211869

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