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The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin

The marketing concept is the philosophy that firms should analyze the needs of the customers and then makes decisions to satisfy those needs, better than competition. Today most firms have adopted the marketing concept, but this has this not has been the case. In 1776, in The Wealth of Nations, Adam...

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Format: Student Project
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18010/
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spelling my.uitm.ir.180102017-10-24T04:42:29Z http://ir.uitm.edu.my/id/eprint/18010/ The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin The marketing concept is the philosophy that firms should analyze the needs of the customers and then makes decisions to satisfy those needs, better than competition. Today most firms have adopted the marketing concept, but this has this not has been the case. In 1776, in The Wealth of Nations, Adam Smith wrote that the need of the producers should be considered only with regards to meeting the need of the customers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years late.To better understand the marketing concept, it is worthwhile to put in perspective by reviewing other philosophies that was should be predominant. While these alternative concepts prevailed during different historical time frames. Faculty of Business and Management 2007 Student Project NonPeerReviewed UNSPECIFIED (2007) The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description The marketing concept is the philosophy that firms should analyze the needs of the customers and then makes decisions to satisfy those needs, better than competition. Today most firms have adopted the marketing concept, but this has this not has been the case. In 1776, in The Wealth of Nations, Adam Smith wrote that the need of the producers should be considered only with regards to meeting the need of the customers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years late.To better understand the marketing concept, it is worthwhile to put in perspective by reviewing other philosophies that was should be predominant. While these alternative concepts prevailed during different historical time frames.
format Student Project
title The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
spellingShingle The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
title_short The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
title_full The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
title_fullStr The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
title_full_unstemmed The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
title_sort effectiveness of promotion mix towards tm (consumer products) / waheddah sahimin
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18010/
_version_ 1685649022108303360
score 13.211869

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