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Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin

The focus of this study is on the factors that influence sales performance of Honda Malaysia Sdn. Bhd. This is because since began their operation in Malaysia, there are increasing number of road users that using Honda Cars Brand. Therefore, this research is conduct to find out what are the factors...

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Format: Student Project
Published: Faculty of Business and Management 2008
Online Access:http://ir.uitm.edu.my/id/eprint/17997/
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spelling my.uitm.ir.179972017-10-24T02:16:41Z http://ir.uitm.edu.my/id/eprint/17997/ Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin The focus of this study is on the factors that influence sales performance of Honda Malaysia Sdn. Bhd. This is because since began their operation in Malaysia, there are increasing number of road users that using Honda Cars Brand. Therefore, this research is conduct to find out what are the factors of this scenario. The research objectives are to determine whether the sales performance of Honda Malaysia Sdn. Bhd. Can be influence by the availability of product, to identify whether the positive word of mouth that can affect to increase the sales performance and also to examine whether the disposable income that can influence sales performance. This research use exploratory because an exploratory study is conducted to define and identify on certain object. As in this research, it uses to identify the factors that influence the sales performance of Honda Malaysia Sdn. Bhd.. This type of research is different from conclusive research that used to find decision; it is focus more to identify the information needed for subsequent research. The secondary data that gathered in this research is collected from various sources such as journals, articles, newspaper cutting, Malaysia Automotive Association and Production Control Department. Faculty of Business and Management 2008 Student Project NonPeerReviewed UNSPECIFIED (2008) Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
description The focus of this study is on the factors that influence sales performance of Honda Malaysia Sdn. Bhd. This is because since began their operation in Malaysia, there are increasing number of road users that using Honda Cars Brand. Therefore, this research is conduct to find out what are the factors of this scenario. The research objectives are to determine whether the sales performance of Honda Malaysia Sdn. Bhd. Can be influence by the availability of product, to identify whether the positive word of mouth that can affect to increase the sales performance and also to examine whether the disposable income that can influence sales performance. This research use exploratory because an exploratory study is conducted to define and identify on certain object. As in this research, it uses to identify the factors that influence the sales performance of Honda Malaysia Sdn. Bhd.. This type of research is different from conclusive research that used to find decision; it is focus more to identify the information needed for subsequent research. The secondary data that gathered in this research is collected from various sources such as journals, articles, newspaper cutting, Malaysia Automotive Association and Production Control Department.
format Student Project
title Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
spellingShingle Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
title_short Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
title_full Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
title_fullStr Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
title_full_unstemmed Factors Influencing the sales performance of Honda Malaysia Sdn. Bhd. / Nurshamimah Samsuddin
title_sort factors influencing the sales performance of honda malaysia sdn. bhd. / nurshamimah samsuddin
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/17997/
_version_ 1685649020335161344
score 13.211869

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