Cover Image

Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali

This research reveals the effect of product diversification on the performance of Tractors Malaysia Holdings Berhad from year 1996 to year 2005, in terms of accounting-based, market-based and value-based measures. The analysis is further conducted with an adjusted variable of assets utilization by...

Full description

Saved in:
Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:https://ir.uitm.edu.my/id/eprint/17977/1/17977.pdf
https://ir.uitm.edu.my/id/eprint/17977/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.17977
record_format eprints
spelling my.uitm.ir.179772022-09-08T07:24:21Z https://ir.uitm.edu.my/id/eprint/17977/ Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali This research reveals the effect of product diversification on the performance of Tractors Malaysia Holdings Berhad from year 1996 to year 2005, in terms of accounting-based, market-based and value-based measures. The analysis is further conducted with an adjusted variable of assets utilization by the holdings to see its' influence onto the performance-diversity original direction effect. The purpose of the research is to identify the relationship between product diversification and the holdings performance, and to examine the relationship with assets utilization. Recommendations for the holdings to accelerate the performance with the diversification and fully utilized assets in the present operation are highlighted. There are also suggestions for future researchers and the government. The product diversification activities and the assets utilization efficiency level by the holdings with respect to the industry during the year of study are analysed to see their effects on the holding's performance. Data were collected from secondary sources and arranged according to the priority of need for the research. Raw data on the variables were analysed using SPSS application system (Statistical Package for Social Science) and interpreted into Chi-Square Tests and Regression output tables The empirical finding shows a positive linear relationship between product diversification and the firm performance even though previous research found out that the relationship is in quadratic form. The principal that related international diversification on related product outperformed international diversification on unrelated product is met. However using econometric modelling which is regression, it is found that there is no correlation existed between product diversification and firm performance with assets utilization. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/17977/1/17977.pdf Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali. (2007) [Student Project] <http://terminalib.uitm.edu.my/17977.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research reveals the effect of product diversification on the performance of Tractors Malaysia Holdings Berhad from year 1996 to year 2005, in terms of accounting-based, market-based and value-based measures. The analysis is further conducted with an adjusted variable of assets utilization by the holdings to see its' influence onto the performance-diversity original direction effect. The purpose of the research is to identify the relationship between product diversification and the holdings performance, and to examine the relationship with assets utilization. Recommendations for the holdings to accelerate the performance with the diversification and fully utilized assets in the present operation are highlighted. There are also suggestions for future researchers and the government. The product diversification activities and the assets utilization efficiency level by the holdings with respect to the industry during the year of study are analysed to see their effects on the holding's performance. Data were collected from secondary sources and arranged according to the priority of need for the research. Raw data on the variables were analysed using SPSS application system (Statistical Package for Social Science) and interpreted into Chi-Square Tests and Regression output tables The empirical finding shows a positive linear relationship between product diversification and the firm performance even though previous research found out that the relationship is in quadratic form. The principal that related international diversification on related product outperformed international diversification on unrelated product is met. However using econometric modelling which is regression, it is found that there is no correlation existed between product diversification and firm performance with assets utilization.
format Student Project
title Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
spellingShingle Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
title_short Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
title_full Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
title_fullStr Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
title_full_unstemmed Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali
title_sort effect of product diversification on firm performance: a study on tractors malaysia holdings berhad / norafiza zukelfali
publisher Faculty of Business and Management
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/17977/1/17977.pdf
https://ir.uitm.edu.my/id/eprint/17977/
_version_ 1744357182567088128
score 13.211869

Similar Items