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"A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman

In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries. Owned by GCH Retail Sdn Bhd, Gian...

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Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:https://ir.uitm.edu.my/id/eprint/17947/1/17947.pdf
https://ir.uitm.edu.my/id/eprint/17947/
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spelling my.uitm.ir.179472022-09-08T07:25:32Z https://ir.uitm.edu.my/id/eprint/17947/ "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries. Owned by GCH Retail Sdn Bhd, Giant is a 50-year old Malaysian brand built on its ability to deliver low prices everyday to consumers. It started by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business. GCH Retail Sdn Bhd, which acquired Giant in 1999, recognized that the key to Giant's success had been its ability to continuously offer value for money. This core principle had been retained even as it began transforming Giant into a national and international brand. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/17947/1/17947.pdf "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman. (2007) [Student Project] <http://terminalib.uitm.edu.my/17947.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by the Shoppers Trend Survey, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries. Owned by GCH Retail Sdn Bhd, Giant is a 50-year old Malaysian brand built on its ability to deliver low prices everyday to consumers. It started by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business. GCH Retail Sdn Bhd, which acquired Giant in 1999, recognized that the key to Giant's success had been its ability to continuously offer value for money. This core principle had been retained even as it began transforming Giant into a national and international brand.
format Student Project
title "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
spellingShingle "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
title_short "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
title_full "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
title_fullStr "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
title_full_unstemmed "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman
title_sort "a study on market potential for giant private brand" a case study in giant hypermarket bandar kinrara, puchong selangor / fadhilah yutiman
publisher Faculty of Business and Management
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/17947/1/17947.pdf
https://ir.uitm.edu.my/id/eprint/17947/
_version_ 1744357182432870400
score 13.211869

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