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Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar

Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effect...

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Main Authors: Margaret Lucy Gregory, Jasmine Vivienne Andrew, Omar, Noraida
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17746/2/LP_MARGARET%20LUCY%20GREGORY%20RMI%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17746/
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spelling my.uitm.ir.177462019-02-07T06:35:40Z http://ir.uitm.edu.my/id/eprint/17746/ Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar Margaret Lucy Gregory Jasmine Vivienne Andrew Omar, Noraida Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effectiveness of marketing education in Malaysia focusing on purely marketing elements. Our research attempts to identify what undergraduate marketing students in Sarawak expect of their jobs and how these expectations can be compared to the needs of the job markets and identifying areas of commonality and difference. This study will use qualitative and the quantitative method. Data will be analyzed using the SPSS 17.0 software and descriptive analysis will be used extensively in this study. With a greater insight into the expectations of employers and students alike, we hope to draw some conclusion about the effectiveness of the current degree program in encouraging students to develop the capability required if they are to be employed as fresh graduates. Furthermore, the findings would provide suggestions for how courses offered by the universities and institutions of higher learning could be adapted to reflect employers' needs. Research Management Institute (RMI) 2013 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17746/2/LP_MARGARET%20LUCY%20GREGORY%20RMI%2013_5.pdf Margaret Lucy Gregory and Jasmine Vivienne Andrew and Omar, Noraida (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar. [Research Reports] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effectiveness of marketing education in Malaysia focusing on purely marketing elements. Our research attempts to identify what undergraduate marketing students in Sarawak expect of their jobs and how these expectations can be compared to the needs of the job markets and identifying areas of commonality and difference. This study will use qualitative and the quantitative method. Data will be analyzed using the SPSS 17.0 software and descriptive analysis will be used extensively in this study. With a greater insight into the expectations of employers and students alike, we hope to draw some conclusion about the effectiveness of the current degree program in encouraging students to develop the capability required if they are to be employed as fresh graduates. Furthermore, the findings would provide suggestions for how courses offered by the universities and institutions of higher learning could be adapted to reflect employers' needs.
format Research Reports
author Margaret Lucy Gregory
Jasmine Vivienne Andrew
Omar, Noraida
spellingShingle Margaret Lucy Gregory
Jasmine Vivienne Andrew
Omar, Noraida
Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
author_facet Margaret Lucy Gregory
Jasmine Vivienne Andrew
Omar, Noraida
author_sort Margaret Lucy Gregory
title Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
title_short Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
title_full Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
title_fullStr Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
title_full_unstemmed Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
title_sort knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in kuching, sarawak / margaret lucy gregory, jasmine vivienne andrew and noraida omar
publisher Research Management Institute (RMI)
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17746/2/LP_MARGARET%20LUCY%20GREGORY%20RMI%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17746/
_version_ 1685648985806602240
score 13.211869

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