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Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa

Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have thei...

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Main Author: Mohd Isa, Zainora
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17701/
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spelling my.uitm.ir.177012019-02-27T01:21:34Z http://ir.uitm.edu.my/id/eprint/17701/ Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa Mohd Isa, Zainora Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have their own impact toward customer green purchase intention. Understanding customer perception toward green product is crucial to attract customer in purchasing environmental-friendly hotel. This paper using self-administered questionnaire adapted from previous researchers with total of 400 respondents. From the findings, it showed that most of the respondents agreed that ‘designing parking areas under the hotel’s building to reduce site footprint’, ‘fixing toilet leaks immediately’ and ‘encouraging recycling campaign by using refillable amenities’ as the three main agreeable items in the environmental strategies. Most of the respondents also agreed that they were willing to stay in a hotel that practices environmental strategies. Importance implications for hoteliers and academicians been discussed through the investigation of this study. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf Mohd Isa, Zainora (2013) Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have their own impact toward customer green purchase intention. Understanding customer perception toward green product is crucial to attract customer in purchasing environmental-friendly hotel. This paper using self-administered questionnaire adapted from previous researchers with total of 400 respondents. From the findings, it showed that most of the respondents agreed that ‘designing parking areas under the hotel’s building to reduce site footprint’, ‘fixing toilet leaks immediately’ and ‘encouraging recycling campaign by using refillable amenities’ as the three main agreeable items in the environmental strategies. Most of the respondents also agreed that they were willing to stay in a hotel that practices environmental strategies. Importance implications for hoteliers and academicians been discussed through the investigation of this study.
format Thesis
author Mohd Isa, Zainora
spellingShingle Mohd Isa, Zainora
Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
author_facet Mohd Isa, Zainora
author_sort Mohd Isa, Zainora
title Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_short Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_full Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_fullStr Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_full_unstemmed Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_sort perception on environmental strategies and the impact toward green purchase intention / zainora mohd isa
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17701/
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score 13.211869

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