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Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi

Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel interne...

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Main Author: Amrahi, Amril Mu’idzuddin
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17684/2/TM_AMRIL%20MU%E2%80%99IDZUDDIN%20AMRAHI%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17684/
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spelling my.uitm.ir.176842019-02-07T00:46:40Z http://ir.uitm.edu.my/id/eprint/17684/ Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi Amrahi, Amril Mu’idzuddin Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel internet marketing channel or online marketing channel is one of the ways for them to promote their products and services and now it is essential for most of the hotels in the world including Malaysia. All the products and services provided by the hotel usually been promote directly and indirectly by hotel internet marketing channels. The information provided and review from past experience in these channels is important because this is one of the factors to influence customer purchase decision. For the purpose of this study, the researcher tries to investigate the relationship between hotel internet marketing channels, trust and purchase decision of customer towards 5 star hotels in Kuala Lumpur. A quantitative approach was used in this paper where instrumentation design was based on the previous research. Questionnaire had been distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using online survey provider. From the findings, there is significant relationship between hotel internet marketing channels, trust and purchase decision. This study only focused on 5star hotels in Kuala Lumpur. This study provides a lot of knowledge about the hotel internet marketing channels. Moreover, this study can provides the practitioner knowledge about how the customer perceived when they get promotion from them through hotel direct and indirect marketing channels, which they can use to strategize their business. Nevertheless, this paper also provides with empirical findings on marketing practices for hotel manager. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17684/2/TM_AMRIL%20MU%E2%80%99IDZUDDIN%20AMRAHI%20HM%2013_5.pdf Amrahi, Amril Mu’idzuddin (2013) Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel internet marketing channel or online marketing channel is one of the ways for them to promote their products and services and now it is essential for most of the hotels in the world including Malaysia. All the products and services provided by the hotel usually been promote directly and indirectly by hotel internet marketing channels. The information provided and review from past experience in these channels is important because this is one of the factors to influence customer purchase decision. For the purpose of this study, the researcher tries to investigate the relationship between hotel internet marketing channels, trust and purchase decision of customer towards 5 star hotels in Kuala Lumpur. A quantitative approach was used in this paper where instrumentation design was based on the previous research. Questionnaire had been distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using online survey provider. From the findings, there is significant relationship between hotel internet marketing channels, trust and purchase decision. This study only focused on 5star hotels in Kuala Lumpur. This study provides a lot of knowledge about the hotel internet marketing channels. Moreover, this study can provides the practitioner knowledge about how the customer perceived when they get promotion from them through hotel direct and indirect marketing channels, which they can use to strategize their business. Nevertheless, this paper also provides with empirical findings on marketing practices for hotel manager.
format Thesis
author Amrahi, Amril Mu’idzuddin
spellingShingle Amrahi, Amril Mu’idzuddin
Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
author_facet Amrahi, Amril Mu’idzuddin
author_sort Amrahi, Amril Mu’idzuddin
title Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
title_short Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
title_full Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
title_fullStr Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
title_full_unstemmed Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
title_sort hotel internet marketing channel, trust and purchase decision: 5 star hotel in kuala lumpur / amril mu’idzuddin amrahi
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17684/2/TM_AMRIL%20MU%E2%80%99IDZUDDIN%20AMRAHI%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17684/
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score 13.211869

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