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Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah

Usage of palm oil in various products is around 80% of major applications to edible oil produced while 20% is produced for non-edible oil growing (Basiron, 2004). The consumers' preference plays an important role in any business where the consumer's demand for goods such edible palm oil. T...

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Main Author: Abdullah, Siti Nadiah
Format: Student Project
Language:English
Published: Faculty of Plantation and Agrotechnology 2016
Online Access:http://ir.uitm.edu.my/id/eprint/17489/2/PPb_SITI%20NADIAH%20ABDULLAH%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17489/
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spelling my.uitm.ir.174892019-05-07T05:58:24Z http://ir.uitm.edu.my/id/eprint/17489/ Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah Abdullah, Siti Nadiah Usage of palm oil in various products is around 80% of major applications to edible oil produced while 20% is produced for non-edible oil growing (Basiron, 2004). The consumers' preference plays an important role in any business where the consumer's demand for goods such edible palm oil. This study was conducted at Kampung Changkat, Nibong Tebal, Pulau Pinang and the total of sample is 234 taken from 600 population determined by "simple random sampling method" . This study is done by using the questionnaire to distribute to respondent and the result was analyze with use factor analysis an cross tab chi-square analysis. The survey was decided to do here because to know either this factor such as healthy, quality, satisfaction value, eco-friendly, price, and knowledge factor are relevant to preference in purchasing cooking edible palm oil, especially in Pulau Pinang. Based on the result, as a suggestion for future, the producer should take part in improving their product (cooking edible palm oil) to fulfilled the consumers' preferences. Faculty of Plantation and Agrotechnology 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17489/2/PPb_SITI%20NADIAH%20ABDULLAH%20AT%2016_5.pdf Abdullah, Siti Nadiah (2016) Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Usage of palm oil in various products is around 80% of major applications to edible oil produced while 20% is produced for non-edible oil growing (Basiron, 2004). The consumers' preference plays an important role in any business where the consumer's demand for goods such edible palm oil. This study was conducted at Kampung Changkat, Nibong Tebal, Pulau Pinang and the total of sample is 234 taken from 600 population determined by "simple random sampling method" . This study is done by using the questionnaire to distribute to respondent and the result was analyze with use factor analysis an cross tab chi-square analysis. The survey was decided to do here because to know either this factor such as healthy, quality, satisfaction value, eco-friendly, price, and knowledge factor are relevant to preference in purchasing cooking edible palm oil, especially in Pulau Pinang. Based on the result, as a suggestion for future, the producer should take part in improving their product (cooking edible palm oil) to fulfilled the consumers' preferences.
format Student Project
author Abdullah, Siti Nadiah
spellingShingle Abdullah, Siti Nadiah
Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
author_facet Abdullah, Siti Nadiah
author_sort Abdullah, Siti Nadiah
title Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
title_short Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
title_full Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
title_fullStr Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
title_full_unstemmed Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah
title_sort evaluation on consumers' preferences in purchasing cooking edible palm oil in kampung changkat / siti nadiah abdullah
publisher Faculty of Plantation and Agrotechnology
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/17489/2/PPb_SITI%20NADIAH%20ABDULLAH%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17489/
_version_ 1685648951483564032
score 13.211869

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