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The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail

Employees’ commitment is described as the strength of an employees’ attachment to the organization. It is important in having a very good commitment from employees’ to achieve corporate objectives and staying long in the organization. This thesis is conducted to investigate the relationship between...

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Main Author: Said Ismail, Sharifah Insyirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/17297/1/PPb_SHARIFAH%20INSYIRAH%20SAID%20ISMAIL%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17297/
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spelling my.uitm.ir.172972019-04-19T02:04:36Z http://ir.uitm.edu.my/id/eprint/17297/ The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail Said Ismail, Sharifah Insyirah Employees’ commitment is described as the strength of an employees’ attachment to the organization. It is important in having a very good commitment from employees’ to achieve corporate objectives and staying long in the organization. This thesis is conducted to investigate the relationship between six factors which are communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork with employees’ commitment in the organization. This is because there was no latest research study conducted to analyze the impact of internal marketing towards employees’ commitment in the organization. Researches from previous study on employees’ commitment have stated that six independent variables that are related with employees’ commitment were communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork. The objective of the research study was to investigate the relationship between six factors which are communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork with employees’ commitment in the organization. Besides that, this research also tends to investigate the impact of internal marketing on employees’ commitment in the organization. This research entitled “The Impact Of Internal Marketing Among Employees of Utusan Melayu (Malaysia) Bhd Upon An Employees’ Commitment In The Organization”. Research study had been conducted to obtain results and findings. There was a list of 291 respondents that were involved in answering the questionnaires that had distributed to them. There were available sources data from previous research had been used as references to understand the issues or matters arise in the research study. This research concludes with discussion on the results, study limitation and recommendation for future research. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17297/1/PPb_SHARIFAH%20INSYIRAH%20SAID%20ISMAIL%20BM%2017_5.pdf Said Ismail, Sharifah Insyirah (2017) The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Employees’ commitment is described as the strength of an employees’ attachment to the organization. It is important in having a very good commitment from employees’ to achieve corporate objectives and staying long in the organization. This thesis is conducted to investigate the relationship between six factors which are communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork with employees’ commitment in the organization. This is because there was no latest research study conducted to analyze the impact of internal marketing towards employees’ commitment in the organization. Researches from previous study on employees’ commitment have stated that six independent variables that are related with employees’ commitment were communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork. The objective of the research study was to investigate the relationship between six factors which are communication, staff development, information and communication of technology (ICT), fairness, empowerment and teamwork with employees’ commitment in the organization. Besides that, this research also tends to investigate the impact of internal marketing on employees’ commitment in the organization. This research entitled “The Impact Of Internal Marketing Among Employees of Utusan Melayu (Malaysia) Bhd Upon An Employees’ Commitment In The Organization”. Research study had been conducted to obtain results and findings. There was a list of 291 respondents that were involved in answering the questionnaires that had distributed to them. There were available sources data from previous research had been used as references to understand the issues or matters arise in the research study. This research concludes with discussion on the results, study limitation and recommendation for future research.
format Student Project
author Said Ismail, Sharifah Insyirah
spellingShingle Said Ismail, Sharifah Insyirah
The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
author_facet Said Ismail, Sharifah Insyirah
author_sort Said Ismail, Sharifah Insyirah
title The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
title_short The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
title_full The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
title_fullStr The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
title_full_unstemmed The impact of internal marketing upon an employees’ commitment in the organization. / Sharifah Insyirah Said Ismail
title_sort impact of internal marketing upon an employees’ commitment in the organization. / sharifah insyirah said ismail
publisher Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/17297/1/PPb_SHARIFAH%20INSYIRAH%20SAID%20ISMAIL%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17297/
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score 13.211869

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