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The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan

The research is aim to study on the influence and the effectiveness of film tourism in travel decision making. The objective of the study is to access the effectiveness of film-tourism and to indicate whether film-tourism can influence people to travel to the viewed destinations. The populations are...

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Main Authors: Ab Razak, Shahirah, Odzlan, Umira
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism Management 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17228/2/PPb_SHAHIRAH%20AB%20RAZAK%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17228/
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id my.uitm.ir.17228
record_format eprints
spelling my.uitm.ir.172282019-09-20T03:43:04Z http://ir.uitm.edu.my/id/eprint/17228/ The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan Ab Razak, Shahirah Odzlan, Umira The research is aim to study on the influence and the effectiveness of film tourism in travel decision making. The objective of the study is to access the effectiveness of film-tourism and to indicate whether film-tourism can influence people to travel to the viewed destinations. The populations are among tourists who visit Melaka state where the researcher mainly focuses in two areas which are Bandar Hilir and Ayer Keroh. The researcher used questionnaire data collection method to study the film tourism influences in travelling activities. A total number of 165 questionnaires were distributed to the tourist who visits Melaka. The questionnaires were collected right after the respondents completed the survey forms. The survey is undertaken throughout May 2013. The results revealed that and research objective where the effectiveness of the film tourism has being justified where most of the respondents were agreed that film tourism influence their overall travel decision making. Therefore this new phenomenon could create more excitement in promoting product and services offered yet effective and efficient. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17228/2/PPb_SHAHIRAH%20AB%20RAZAK%20HM%2013_5.pdf Ab Razak, Shahirah and Odzlan, Umira (2013) The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The research is aim to study on the influence and the effectiveness of film tourism in travel decision making. The objective of the study is to access the effectiveness of film-tourism and to indicate whether film-tourism can influence people to travel to the viewed destinations. The populations are among tourists who visit Melaka state where the researcher mainly focuses in two areas which are Bandar Hilir and Ayer Keroh. The researcher used questionnaire data collection method to study the film tourism influences in travelling activities. A total number of 165 questionnaires were distributed to the tourist who visits Melaka. The questionnaires were collected right after the respondents completed the survey forms. The survey is undertaken throughout May 2013. The results revealed that and research objective where the effectiveness of the film tourism has being justified where most of the respondents were agreed that film tourism influence their overall travel decision making. Therefore this new phenomenon could create more excitement in promoting product and services offered yet effective and efficient.
format Student Project
author Ab Razak, Shahirah
Odzlan, Umira
spellingShingle Ab Razak, Shahirah
Odzlan, Umira
The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
author_facet Ab Razak, Shahirah
Odzlan, Umira
author_sort Ab Razak, Shahirah
title The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
title_short The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
title_full The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
title_fullStr The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
title_full_unstemmed The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan
title_sort influence and effectiveness of film tourism in travel decision making / shahirah ab razak and umira odzlan
publisher Faculty of Hotel and Tourism Management
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17228/2/PPb_SHAHIRAH%20AB%20RAZAK%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17228/
_version_ 1685648913796694016
score 13.211869

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