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A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan

This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey...

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Main Authors: Izyan Ainaa Izani, Noraini Mahali, Sabrena Khanum Nawab Zadah Khan
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism Management 2014
Online Access:http://ir.uitm.edu.my/id/eprint/17213/2/PPb_IZYAN%20AINAA%20%20IZANI%20HM%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/17213/
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spelling my.uitm.ir.172132019-08-23T02:24:24Z http://ir.uitm.edu.my/id/eprint/17213/ A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan Izyan Ainaa Izani Noraini Mahali Sabrena Khanum Nawab Zadah Khan This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey 50 tourists by using a convenience sampling method. The results indicated that destination image have positive relationship towards intention to revisit whereas food image does not have positive relationship toward intention to revisit. Faculty of Hotel and Tourism Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17213/2/PPb_IZYAN%20AINAA%20%20IZANI%20HM%2014_5.pdf Izyan Ainaa Izani and Noraini Mahali and Sabrena Khanum Nawab Zadah Khan (2014) A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This study aims to discover the relationship between destination image and food image towards the intention to revisit. Destination image and food image are essential that effects the tourists' destination selections. This research were conducted at Melaka and a questionaire was used to survey 50 tourists by using a convenience sampling method. The results indicated that destination image have positive relationship towards intention to revisit whereas food image does not have positive relationship toward intention to revisit.
format Student Project
author Izyan Ainaa Izani
Noraini Mahali
Sabrena Khanum Nawab Zadah Khan
spellingShingle Izyan Ainaa Izani
Noraini Mahali
Sabrena Khanum Nawab Zadah Khan
A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
author_facet Izyan Ainaa Izani
Noraini Mahali
Sabrena Khanum Nawab Zadah Khan
author_sort Izyan Ainaa Izani
title A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
title_short A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
title_full A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
title_fullStr A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
title_full_unstemmed A study on the relationship between destination image and food image towards intention to revisit Melaka / Izyan Ainaa Izani , Noraini Mahali and Sabrena Khanum Nawab Zadah Khan
title_sort study on the relationship between destination image and food image towards intention to revisit melaka / izyan ainaa izani , noraini mahali and sabrena khanum nawab zadah khan
publisher Faculty of Hotel and Tourism Management
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/17213/2/PPb_IZYAN%20AINAA%20%20IZANI%20HM%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/17213/
_version_ 1685648911671230464
score 13.211869

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