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Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi

The awareness of Takaful product has been shown to be very weak among of the user, so our research is focus on a future graduates whether they aware of Takaful product or not. The primary aim of this study is to explore the main factors that can contribute to the awareness of Takaful product. The da...

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Main Authors: Md Noor, Fatin Farhanah, Sheik Mohd Fauzi, Sheik Ahmad Musa
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Online Access:http://ir.uitm.edu.my/id/eprint/17010/2/PPb_FATIN%20FARHANAH%20%20MD%20NOOR%20BM%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/17010/
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spelling my.uitm.ir.170102019-07-03T07:18:33Z http://ir.uitm.edu.my/id/eprint/17010/ Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi Md Noor, Fatin Farhanah Sheik Mohd Fauzi, Sheik Ahmad Musa The awareness of Takaful product has been shown to be very weak among of the user, so our research is focus on a future graduates whether they aware of Takaful product or not. The primary aim of this study is to explore the main factors that can contribute to the awareness of Takaful product. The data collected through questionnaire from 217 respondents was used to test the proposed hypothesis. The survey questions designed to determine three elements of awareness which include education factors, religion factors, and subjective norms factors. The result reveals the positive relationship of education, religion, and subjective norms with awareness of Takaful product. Factors and determinants that can help final year students aware in Takaful product have also been discussed. There are many other factors which may affect the level of awareness of Takaful but due to time constraint others are not taken for research. Moreover, the sample was also limited as the only focus was in final year UiTM KBM students based, excluding in other university. The accuracy of the results may be influenced by biases. The results of this study have clearly shown that the independent variables which are education, religion, and subjective norms have a direct and positive impact on the dependent variable that is awareness of Takaful product which means the enhancement of one independent variable causes the enhancement in the awareness which is the dependent variable. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17010/2/PPb_FATIN%20FARHANAH%20%20MD%20NOOR%20BM%2015_5.pdf Md Noor, Fatin Farhanah and Sheik Mohd Fauzi, Sheik Ahmad Musa (2015) Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The awareness of Takaful product has been shown to be very weak among of the user, so our research is focus on a future graduates whether they aware of Takaful product or not. The primary aim of this study is to explore the main factors that can contribute to the awareness of Takaful product. The data collected through questionnaire from 217 respondents was used to test the proposed hypothesis. The survey questions designed to determine three elements of awareness which include education factors, religion factors, and subjective norms factors. The result reveals the positive relationship of education, religion, and subjective norms with awareness of Takaful product. Factors and determinants that can help final year students aware in Takaful product have also been discussed. There are many other factors which may affect the level of awareness of Takaful but due to time constraint others are not taken for research. Moreover, the sample was also limited as the only focus was in final year UiTM KBM students based, excluding in other university. The accuracy of the results may be influenced by biases. The results of this study have clearly shown that the independent variables which are education, religion, and subjective norms have a direct and positive impact on the dependent variable that is awareness of Takaful product which means the enhancement of one independent variable causes the enhancement in the awareness which is the dependent variable.
format Student Project
author Md Noor, Fatin Farhanah
Sheik Mohd Fauzi, Sheik Ahmad Musa
spellingShingle Md Noor, Fatin Farhanah
Sheik Mohd Fauzi, Sheik Ahmad Musa
Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
author_facet Md Noor, Fatin Farhanah
Sheik Mohd Fauzi, Sheik Ahmad Musa
author_sort Md Noor, Fatin Farhanah
title Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
title_short Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
title_full Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
title_fullStr Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
title_full_unstemmed Determinants affecting the awareness of takaful products among students in UiTM KBM / Fatin Farhanah Md Noor and Sheik Ahmad Musa Sheik Mohd Fauzi
title_sort determinants affecting the awareness of takaful products among students in uitm kbm / fatin farhanah md noor and sheik ahmad musa sheik mohd fauzi
publisher Faculty of Business and Management
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/17010/2/PPb_FATIN%20FARHANAH%20%20MD%20NOOR%20BM%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/17010/
_version_ 1685648883285229568
score 13.211869

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