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The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar

Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specificall...

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Main Author: Ahmad Bihar, Fatin Atiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Online Access:http://ir.uitm.edu.my/id/eprint/17000/1/PPb_FATIN%20ATIQAH%20%20AHMAD%20BIHAR%20BM%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/17000/
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spelling my.uitm.ir.170002019-08-22T06:40:04Z http://ir.uitm.edu.my/id/eprint/17000/ The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar Ahmad Bihar, Fatin Atiqah Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specifically, the objectives of any promotional strategy are to increase sales, maintain or improve market share, create or improve brand recognition, create favorable climate for future sales, create a competitive advantage and also inform and educate the market. The promotion tools that selected in this study are advertising, personal selling and sales promotion. The total of 100 respondents was selected in completing the questionnaire to identify the significant relationship between promotion tools and customer awareness and the most contributing promotion tools towards Shaklee Products (Malaysia) Sdn Bhd. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17000/1/PPb_FATIN%20ATIQAH%20%20AHMAD%20BIHAR%20BM%2014_5.pdf Ahmad Bihar, Fatin Atiqah (2014) The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specifically, the objectives of any promotional strategy are to increase sales, maintain or improve market share, create or improve brand recognition, create favorable climate for future sales, create a competitive advantage and also inform and educate the market. The promotion tools that selected in this study are advertising, personal selling and sales promotion. The total of 100 respondents was selected in completing the questionnaire to identify the significant relationship between promotion tools and customer awareness and the most contributing promotion tools towards Shaklee Products (Malaysia) Sdn Bhd.
format Student Project
author Ahmad Bihar, Fatin Atiqah
spellingShingle Ahmad Bihar, Fatin Atiqah
The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
author_facet Ahmad Bihar, Fatin Atiqah
author_sort Ahmad Bihar, Fatin Atiqah
title The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
title_short The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
title_full The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
title_fullStr The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
title_full_unstemmed The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
title_sort effectiveness of promotional tools to enhance customer awareness of shaklee products (malaysia) sdn bhd / fatin atiqah ahmad bihar
publisher Faculty of Business and Management
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/17000/1/PPb_FATIN%20ATIQAH%20%20AHMAD%20BIHAR%20BM%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/17000/
_version_ 1685648881835048960
score 13.211869

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