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Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah

The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also...

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Main Author: Mohammed Hashbollah, Farina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Online Access:http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/16983/
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spelling my.uitm.ir.169832019-12-24T03:36:35Z http://ir.uitm.edu.my/id/eprint/16983/ Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah Mohammed Hashbollah, Farina The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also suppliers that usually through publicity and non-paid forms of communication. The main objective of this research is to identify whether Public Relation is an effective tool in creating awareness among customer at Petrosains. Otherwise, the objective of this research is to identify whether media is the most influencing tools in Public Relation and also to identify whether expert prescriber is the most influencing tools in Public Relation. The research is conducted by using non probability sampling and 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the effectiveness of Public Relation in Petrosains in term of customer awareness, media and also staff or expert prescriber. The findings showed most of the customers were agree and satisfy that Petrosains has practiced effective Public Relations in creating awareness among its customers. Although the customers agree and satisfy with this, the company needs to improve and maintain the good way of its Public Relation if they want to build long-term relationship with their customers. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf Mohammed Hashbollah, Farina (2009) Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also suppliers that usually through publicity and non-paid forms of communication. The main objective of this research is to identify whether Public Relation is an effective tool in creating awareness among customer at Petrosains. Otherwise, the objective of this research is to identify whether media is the most influencing tools in Public Relation and also to identify whether expert prescriber is the most influencing tools in Public Relation. The research is conducted by using non probability sampling and 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the effectiveness of Public Relation in Petrosains in term of customer awareness, media and also staff or expert prescriber. The findings showed most of the customers were agree and satisfy that Petrosains has practiced effective Public Relations in creating awareness among its customers. Although the customers agree and satisfy with this, the company needs to improve and maintain the good way of its Public Relation if they want to build long-term relationship with their customers.
format Student Project
author Mohammed Hashbollah, Farina
spellingShingle Mohammed Hashbollah, Farina
Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
author_facet Mohammed Hashbollah, Farina
author_sort Mohammed Hashbollah, Farina
title Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_short Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_full Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_fullStr Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_full_unstemmed Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_sort effectiveness of public relations in creating awareness among petrosains’s customers / farina mohammed hashbollah
publisher Faculty of Business and Management
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/16983/
_version_ 1685648879472607232
score 13.211869

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