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A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim

Agriculture in this country is experiencing significant transformation towards a more dynamic and competitive sector. This sector is critical in the sense that it is not only contributed to economic growth but also can contribute to creating job opportunities. The development of agro-based small and...

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Main Author: Mohd Salim, Farhana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Online Access:http://ir.uitm.edu.my/id/eprint/16975/2/PPb_FARHANA%20%20MOHD%20SALIM%20BM%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/16975/
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spelling my.uitm.ir.169752019-11-18T08:51:29Z http://ir.uitm.edu.my/id/eprint/16975/ A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim Mohd Salim, Farhana Agriculture in this country is experiencing significant transformation towards a more dynamic and competitive sector. This sector is critical in the sense that it is not only contributed to economic growth but also can contribute to creating job opportunities. The development of agro-based small and medium industries (SMI) is emphasized in the nation’s Agriculture Policy because it is expected to enhance the value-added of the agro-products. Even though the move by the government to make Malaysia as a global hub for food producing and chain by 2010, the achievement of SMI Bumiputera agropreneurs is still at low level. Cottage industries are one of the SMI businesses. This case study utilized quantitative and qualitative approaches. Based on the objective and literature review a set of interview protocol and site visit was developed in order to collect pertinent data for this study. A sample of eight smallhoders in the sated of Melaka that registered under RISDA Negeri Melaka was selected. The study found that, smallholders acknowledged that their marketing and promotional strategy were weak. Further, the results of the site visit and document analysis shows that, in general, the smallholder’s management of finance was poor and low return on investment. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16975/2/PPb_FARHANA%20%20MOHD%20SALIM%20BM%2010_5.pdf Mohd Salim, Farhana (2010) A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Agriculture in this country is experiencing significant transformation towards a more dynamic and competitive sector. This sector is critical in the sense that it is not only contributed to economic growth but also can contribute to creating job opportunities. The development of agro-based small and medium industries (SMI) is emphasized in the nation’s Agriculture Policy because it is expected to enhance the value-added of the agro-products. Even though the move by the government to make Malaysia as a global hub for food producing and chain by 2010, the achievement of SMI Bumiputera agropreneurs is still at low level. Cottage industries are one of the SMI businesses. This case study utilized quantitative and qualitative approaches. Based on the objective and literature review a set of interview protocol and site visit was developed in order to collect pertinent data for this study. A sample of eight smallhoders in the sated of Melaka that registered under RISDA Negeri Melaka was selected. The study found that, smallholders acknowledged that their marketing and promotional strategy were weak. Further, the results of the site visit and document analysis shows that, in general, the smallholder’s management of finance was poor and low return on investment.
format Student Project
author Mohd Salim, Farhana
spellingShingle Mohd Salim, Farhana
A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
author_facet Mohd Salim, Farhana
author_sort Mohd Salim, Farhana
title A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
title_short A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
title_full A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
title_fullStr A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
title_full_unstemmed A study on the application of promotional mix towards cottage industry products at Risda Negeri Melaka / Farhana Mohd Salim
title_sort study on the application of promotional mix towards cottage industry products at risda negeri melaka / farhana mohd salim
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/16975/2/PPb_FARHANA%20%20MOHD%20SALIM%20BM%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/16975/
_version_ 1685648878329659392
score 13.211869

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