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A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim

DMIB Berhad Malaysia is a well-known company that is a manufacturers and markets tyre. With a paid-up-capital of RM 150 million and authorized capital of RM 200 million they have gained such a big profit over the years. So, after we going through the case, we have found out that this company is faci...

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Main Authors: Abdullah, Azerina, Sarun, Noraliza, Mohd Shariff, Leana, Ibrahim, Yusnizah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2002
Online Access:http://ir.uitm.edu.my/id/eprint/16806/2/PPb_AZERINA%20ABDULLAH%20BM%2002_5.pdf
http://ir.uitm.edu.my/id/eprint/16806/
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spelling my.uitm.ir.168062019-02-18T09:36:06Z http://ir.uitm.edu.my/id/eprint/16806/ A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim Abdullah, Azerina Sarun, Noraliza Mohd Shariff, Leana Ibrahim, Yusnizah DMIB Berhad Malaysia is a well-known company that is a manufacturers and markets tyre. With a paid-up-capital of RM 150 million and authorized capital of RM 200 million they have gained such a big profit over the years. So, after we going through the case, we have found out that this company is facing with rather stiff competition in order to market their product. But, with believe that there are lots of opportunities for every firm to enter the markets. Therefore, we have come out with others strategies that we think would help the company to maintain its position in the industry. These strategies have been outline in the QSP matrixes based on result accumulated by accumulating using various matrixes with some information regarding its SWOT factors. We believe with all the strategies that we have come out would assist the company to maintain their position in this industry. After done a depth study on DMIB Berhad external opportunities and threat and internal strength and weaknesses, the alternatives strategies for DMIB Berhad in order to maintain its position as the leader of the tires industries is product development. Product development can be defined as to increase the sales and revenue by creates new product or modifying the existing product in order to increase the customers' satisfaction. Faculty of Business and Management 2002 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16806/2/PPb_AZERINA%20ABDULLAH%20BM%2002_5.pdf Abdullah, Azerina and Sarun, Noraliza and Mohd Shariff, Leana and Ibrahim, Yusnizah (2002) A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description DMIB Berhad Malaysia is a well-known company that is a manufacturers and markets tyre. With a paid-up-capital of RM 150 million and authorized capital of RM 200 million they have gained such a big profit over the years. So, after we going through the case, we have found out that this company is facing with rather stiff competition in order to market their product. But, with believe that there are lots of opportunities for every firm to enter the markets. Therefore, we have come out with others strategies that we think would help the company to maintain its position in the industry. These strategies have been outline in the QSP matrixes based on result accumulated by accumulating using various matrixes with some information regarding its SWOT factors. We believe with all the strategies that we have come out would assist the company to maintain their position in this industry. After done a depth study on DMIB Berhad external opportunities and threat and internal strength and weaknesses, the alternatives strategies for DMIB Berhad in order to maintain its position as the leader of the tires industries is product development. Product development can be defined as to increase the sales and revenue by creates new product or modifying the existing product in order to increase the customers' satisfaction.
format Student Project
author Abdullah, Azerina
Sarun, Noraliza
Mohd Shariff, Leana
Ibrahim, Yusnizah
spellingShingle Abdullah, Azerina
Sarun, Noraliza
Mohd Shariff, Leana
Ibrahim, Yusnizah
A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
author_facet Abdullah, Azerina
Sarun, Noraliza
Mohd Shariff, Leana
Ibrahim, Yusnizah
author_sort Abdullah, Azerina
title A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
title_short A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
title_full A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
title_fullStr A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
title_full_unstemmed A case study analysis of DMIB Berhad / Azerina Abdullah … [et al.] , Noraliza Sarun, Leana Mohd Shariff, Yusnizah Ibrahim
title_sort case study analysis of dmib berhad / azerina abdullah … [et al.] , noraliza sarun, leana mohd shariff, yusnizah ibrahim
publisher Faculty of Business and Management
publishDate 2002
url http://ir.uitm.edu.my/id/eprint/16806/2/PPb_AZERINA%20ABDULLAH%20BM%2002_5.pdf
http://ir.uitm.edu.my/id/eprint/16806/
_version_ 1685648854906568704
score 13.211869

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