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Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid

The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certificati...

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Main Authors: Aziz, Muhamad Zaki, Hamid, Hazirah
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16689/
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spelling my.uitm.ir.166892019-02-04T03:30:00Z http://ir.uitm.edu.my/id/eprint/16689/ Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid Aziz, Muhamad Zaki Hamid, Hazirah The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf Aziz, Muhamad Zaki and Hamid, Hazirah (2013) Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole.
format Thesis
author Aziz, Muhamad Zaki
Hamid, Hazirah
spellingShingle Aziz, Muhamad Zaki
Hamid, Hazirah
Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
author_facet Aziz, Muhamad Zaki
Hamid, Hazirah
author_sort Aziz, Muhamad Zaki
title Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_short Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_fullStr Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full_unstemmed Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_sort customer expectation of halal certification at kopitiam in shah alam / muhamad zaki aziz and hazirah hamid
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16689/
_version_ 1685648837833654272
score 13.211869

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