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Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi

In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are...

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Main Author: Mohd Rasdi, Aikal Liyani
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16675/
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spelling my.uitm.ir.166752019-02-04T03:23:33Z http://ir.uitm.edu.my/id/eprint/16675/ Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi Mohd Rasdi, Aikal Liyani In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices. 2013-06 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf Mohd Rasdi, Aikal Liyani (2013) Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices.
format Thesis
author Mohd Rasdi, Aikal Liyani
spellingShingle Mohd Rasdi, Aikal Liyani
Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
author_facet Mohd Rasdi, Aikal Liyani
author_sort Mohd Rasdi, Aikal Liyani
title Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_short Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_fullStr Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full_unstemmed Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_sort consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / aikal liyani mohd rasdi
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16675/
_version_ 1685648835791028224
score 13.211869

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