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Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan

Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon...

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Main Author: Wan Hassan, Wan Mohamad Hakim Zubillah
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16653/4/PPb_WAN%20MOHAMAD%20HAKIM%20ZUBILLAH%20WAN%20HASSAN%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16653/
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spelling my.uitm.ir.166532019-09-12T03:36:45Z http://ir.uitm.edu.my/id/eprint/16653/ Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan Wan Hassan, Wan Mohamad Hakim Zubillah Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living. Airplanes were around the first few years of the 20th century, but flying was a risky endeavor not commonplace until 1925. In this year, the Air Mail Act facilitated the development of the airline industry by allowing the postmaster to contract with private airlines to deliver mail. Shortly thereafter, the Air Commerce Act gave the Secretary of Commerce power to establish airways, certify aircraft, license pilots, and issue and enforce air traffic regulations. The first commercial airlines included Pan American, Western Air Express and Ford Transport Sen/ice. Within 10 years, many modern day airlines, such as United and American, had emerged as major players. In 2001, the industry dealt with the effects of another economic downturn, as business travel decreased substantially while labor and fuel costs increased. The events 9/11 greatly magnified the airlines' issues, leading to a sharp decline in customers and significantly higher operating costs. Losses continued for years; the industry as a whole didn't return to profitability until 2006. A relatively stable period followed, although controversies arose over service quality and passenger treatment in terms of flight delays, particularly those involving planes waiting on the runway. In 2010 and 2011, the U.S. Department of Transportation issued a series of rules mandating that the airlines provide adequate modifications for passengers in extenuating circumstances. Faculty of Art and Design 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16653/4/PPb_WAN%20MOHAMAD%20HAKIM%20ZUBILLAH%20WAN%20HASSAN%20AD%2013_5.pdf Wan Hassan, Wan Mohamad Hakim Zubillah (2013) Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living. Airplanes were around the first few years of the 20th century, but flying was a risky endeavor not commonplace until 1925. In this year, the Air Mail Act facilitated the development of the airline industry by allowing the postmaster to contract with private airlines to deliver mail. Shortly thereafter, the Air Commerce Act gave the Secretary of Commerce power to establish airways, certify aircraft, license pilots, and issue and enforce air traffic regulations. The first commercial airlines included Pan American, Western Air Express and Ford Transport Sen/ice. Within 10 years, many modern day airlines, such as United and American, had emerged as major players. In 2001, the industry dealt with the effects of another economic downturn, as business travel decreased substantially while labor and fuel costs increased. The events 9/11 greatly magnified the airlines' issues, leading to a sharp decline in customers and significantly higher operating costs. Losses continued for years; the industry as a whole didn't return to profitability until 2006. A relatively stable period followed, although controversies arose over service quality and passenger treatment in terms of flight delays, particularly those involving planes waiting on the runway. In 2010 and 2011, the U.S. Department of Transportation issued a series of rules mandating that the airlines provide adequate modifications for passengers in extenuating circumstances.
format Student Project
author Wan Hassan, Wan Mohamad Hakim Zubillah
spellingShingle Wan Hassan, Wan Mohamad Hakim Zubillah
Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
author_facet Wan Hassan, Wan Mohamad Hakim Zubillah
author_sort Wan Hassan, Wan Mohamad Hakim Zubillah
title Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
title_short Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
title_full Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
title_fullStr Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
title_full_unstemmed Redesigning corporate identity that leads increasing sale (case study: Berjaya Air Sdn Bhd) / Wan Mohamad Hakim Zubillah Wan Hassan
title_sort redesigning corporate identity that leads increasing sale (case study: berjaya air sdn bhd) / wan mohamad hakim zubillah wan hassan
publisher Faculty of Art and Design
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16653/4/PPb_WAN%20MOHAMAD%20HAKIM%20ZUBILLAH%20WAN%20HASSAN%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16653/
_version_ 1685648832534151168
score 13.211869

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