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The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin

Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order t...

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Main Authors: Ezanie, Norshatilla, Tajuddin, Dewi
Format: Article
Language:English
Published: Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Subjects:
Special topics, A-Z
Online Access:http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf
http://ir.uitm.edu.my/id/eprint/16471/
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spelling my.uitm.ir.164712019-06-10T07:19:39Z http://ir.uitm.edu.my/id/eprint/16471/ The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin Ezanie, Norshatilla Tajuddin, Dewi Special topics, A-Z Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order to boost the sale of certain products. It has been suggested that exposure to mass media contents depicting a thin body as the ideal shape is linked with body image disturbance among women. A total of 200 Universiti Malaysia Sabah female students aged 18- 30 were randomly selected to participate in this study to test whether the exposure to today's mass media contents and advertisements has affected their perception of their own body image. The results demonstrate a significant impact of thin-ideal images in the media and advertisements on women's body image disturbance. Universiti Teknologi MARA Sabah, Kota Kinabalu 2016 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf Ezanie, Norshatilla and Tajuddin, Dewi (2016) The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin. Borneo Akademika, 1 (2). pp. 23-26. ISSN 2462-1641
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Special topics, A-Z
spellingShingle Special topics, A-Z
Ezanie, Norshatilla
Tajuddin, Dewi
The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
description Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order to boost the sale of certain products. It has been suggested that exposure to mass media contents depicting a thin body as the ideal shape is linked with body image disturbance among women. A total of 200 Universiti Malaysia Sabah female students aged 18- 30 were randomly selected to participate in this study to test whether the exposure to today's mass media contents and advertisements has affected their perception of their own body image. The results demonstrate a significant impact of thin-ideal images in the media and advertisements on women's body image disturbance.
format Article
author Ezanie, Norshatilla
Tajuddin, Dewi
author_facet Ezanie, Norshatilla
Tajuddin, Dewi
author_sort Ezanie, Norshatilla
title The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_short The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_full The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_fullStr The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_full_unstemmed The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_sort relationship between the media and advertisement with body image perception among women / norshatilla ezanie and dewi tajuddin
publisher Universiti Teknologi MARA Sabah, Kota Kinabalu
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf
http://ir.uitm.edu.my/id/eprint/16471/
_version_ 1685648806731841536
score 13.211869

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