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Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab

Identifying the destination image will assist the tourism marketers to promote their destination competently in the marketplace and it can reveal the destinations’ strengths and weaknesses. Images are significantly influenced the tourists' behavior, starting from mental constructions about dest...

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Main Author: Abdul Wahab, Mohd Faisal
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/16314/2/TM_MOHD%20FAISAL%20ABDUL%20WAHAB%20HM%2013_5.pdf
https://ir.uitm.edu.my/id/eprint/16314/
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spelling my.uitm.ir.163142022-04-13T01:53:16Z https://ir.uitm.edu.my/id/eprint/16314/ Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab Abdul Wahab, Mohd Faisal Identifying the destination image will assist the tourism marketers to promote their destination competently in the marketplace and it can reveal the destinations’ strengths and weaknesses. Images are significantly influenced the tourists' behavior, starting from mental constructions about destination until the travel decision making process. This study investigates the destination image of Perak from Singaporean tourists’ perspective. It also studies on their expectation towards the image as well as satisfaction and loyalty towards Perak as a tourist destination. Using Perak as contextual setting, 150 Singaporean tourists were successfully been surveyed in this study. In general, findings indicated that Singaporean tourists have slightly disagreed toward most images pertaining to destination in Perak. This study discovered that shopping facilities in Perak has recorded the lowest rating among all images listed while safety condition image made up the highest score. Besides, results also demonstrated that tourists have neutral expectation for most images of destination in Perak which consequently affect their satisfaction and loyalty. Apart from that, image was found significantly affects the expectation formations in tourist mind and loyalty toward destination. Besides, result also revealed the existence of significant expectation effect toward degree of satisfaction and as expected, satisfaction has a great influence toward tourist loyalty. Finally, researcher also put forward some suggestions for future researches and discusses the implications and suitable recommendations for state government and local tourism service providers. 2013-06 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/16314/2/TM_MOHD%20FAISAL%20ABDUL%20WAHAB%20HM%2013_5.pdf (2013) Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab. Masters thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Identifying the destination image will assist the tourism marketers to promote their destination competently in the marketplace and it can reveal the destinations’ strengths and weaknesses. Images are significantly influenced the tourists' behavior, starting from mental constructions about destination until the travel decision making process. This study investigates the destination image of Perak from Singaporean tourists’ perspective. It also studies on their expectation towards the image as well as satisfaction and loyalty towards Perak as a tourist destination. Using Perak as contextual setting, 150 Singaporean tourists were successfully been surveyed in this study. In general, findings indicated that Singaporean tourists have slightly disagreed toward most images pertaining to destination in Perak. This study discovered that shopping facilities in Perak has recorded the lowest rating among all images listed while safety condition image made up the highest score. Besides, results also demonstrated that tourists have neutral expectation for most images of destination in Perak which consequently affect their satisfaction and loyalty. Apart from that, image was found significantly affects the expectation formations in tourist mind and loyalty toward destination. Besides, result also revealed the existence of significant expectation effect toward degree of satisfaction and as expected, satisfaction has a great influence toward tourist loyalty. Finally, researcher also put forward some suggestions for future researches and discusses the implications and suitable recommendations for state government and local tourism service providers.
format Thesis
author Abdul Wahab, Mohd Faisal
spellingShingle Abdul Wahab, Mohd Faisal
Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
author_facet Abdul Wahab, Mohd Faisal
author_sort Abdul Wahab, Mohd Faisal
title Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
title_short Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
title_full Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
title_fullStr Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
title_full_unstemmed Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
title_sort destination image of perak: expectation, satisfaction and loyalty among singaporean tourists / mohd faisal abdul wahab
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/16314/2/TM_MOHD%20FAISAL%20ABDUL%20WAHAB%20HM%2013_5.pdf
https://ir.uitm.edu.my/id/eprint/16314/
_version_ 1731229044428505088
score 13.211869

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