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Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff

Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been re...

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Main Author: Muhamed Yusoff, Abdullah
Format: Thesis
Language:English
Published: 2013
Subjects:
Quality control
Online Access:https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf
https://ir.uitm.edu.my/id/eprint/16242/
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spelling my.uitm.ir.162422022-04-13T02:17:16Z https://ir.uitm.edu.my/id/eprint/16242/ Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff Muhamed Yusoff, Abdullah Quality control Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been redefined. Society with high income will definitely expect more to satisfy them. The purpose of this study is to examine the impact of three elements of foodservice quality dimensions such as physical environment, staff behavior and food quality on customer satisfaction as mediating variable and customer revisit intention as dependent variable. A self administered subset of questionnaire are distributed and analyzed with SPSS version 20.0 software. Data were collected from the diners at upscale Malay ethnic restaurants which is located at Kuala Lumpur, Malaysia. The results of the independent variables such physical environment, staff behavior and food quality are significant when determinant the customer satisfaction and revisit intention. Thus, the study finding greatly help the researchers and practitioner understand the complex relationship among the foodservice quality (physical environment, staff behavior and food quality) especially to the Malay upscale restaurants industry in Malaysia. The implication of the study is discusses to develop uniqueness marketing strategies to enhance the local operator being competitiveness among other restaurant operators. 2013 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf (2013) Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff. Masters thesis, thesis, Universiti Teknologi Mara.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Quality control
spellingShingle Quality control
Muhamed Yusoff, Abdullah
Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
description Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been redefined. Society with high income will definitely expect more to satisfy them. The purpose of this study is to examine the impact of three elements of foodservice quality dimensions such as physical environment, staff behavior and food quality on customer satisfaction as mediating variable and customer revisit intention as dependent variable. A self administered subset of questionnaire are distributed and analyzed with SPSS version 20.0 software. Data were collected from the diners at upscale Malay ethnic restaurants which is located at Kuala Lumpur, Malaysia. The results of the independent variables such physical environment, staff behavior and food quality are significant when determinant the customer satisfaction and revisit intention. Thus, the study finding greatly help the researchers and practitioner understand the complex relationship among the foodservice quality (physical environment, staff behavior and food quality) especially to the Malay upscale restaurants industry in Malaysia. The implication of the study is discusses to develop uniqueness marketing strategies to enhance the local operator being competitiveness among other restaurant operators.
format Thesis
author Muhamed Yusoff, Abdullah
author_facet Muhamed Yusoff, Abdullah
author_sort Muhamed Yusoff, Abdullah
title Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_short Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_full Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_fullStr Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_full_unstemmed Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_sort factors determining customers revisit intention to dine at upscale malay ethnic restaurants in kuala lumpur / abdullah muhamed yusoff
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf
https://ir.uitm.edu.my/id/eprint/16242/
_version_ 1731229041506123776
score 13.211869

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