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Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi

Modern organizations need to use strategies and strategic thoughts to be successful in different and continuous challenges. Regarding the development and importance of strategic issues and their relationships with marketing activities of an organization, the present paper investigated the effect of...

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Main Authors: Dehghanan, Hamed, Jadidi, Narges
Format: Article
Language:English
Published: Institute of Research Management Innovation (IRMI) 2015
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/16052/1/AJ_HAMED%20DEHGHANAN%20SMRJ%2015.pdf
http://ir.uitm.edu.my/id/eprint/16052/
https://smrj.uitm.edu.my/
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spelling my.uitm.ir.160522017-02-03T08:53:10Z http://ir.uitm.edu.my/id/eprint/16052/ Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi Dehghanan, Hamed Jadidi, Narges Malaysia Modern organizations need to use strategies and strategic thoughts to be successful in different and continuous challenges. Regarding the development and importance of strategic issues and their relationships with marketing activities of an organization, the present paper investigated the effect of strategic attitudes on marketing capabilities in active SMEs in detergent and cleaning products. Todoso, a standard questionnaire was designed and the data which have been gathered from 130 managers in active companies of this industry had been studied accordingly. The data were analyzed by structural equation method and Liserl software. The results showed the meaningful and positive effect of customer-orientation on expert marketing capabilities and related activities to the organizational architecture; meaningful and positive effect of competitor-orientation on expert marketing capabilities and related activities to the organizational architecture; and positive and meaningful effect of innovation-orientation on expert marketing capabilities with 95% certainty. But the effect of innovation-orientation on related activities to the organizational architecture was not meaningful at 95% certainty level. Institute of Research Management Innovation (IRMI) 2015 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16052/1/AJ_HAMED%20DEHGHANAN%20SMRJ%2015.pdf Dehghanan, Hamed and Jadidi, Narges (2015) Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi. Social and Management Research Journal (SMRJ), 12 (1). pp. 24-36. ISSN 1675-7017 https://smrj.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Dehghanan, Hamed
Jadidi, Narges
Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
description Modern organizations need to use strategies and strategic thoughts to be successful in different and continuous challenges. Regarding the development and importance of strategic issues and their relationships with marketing activities of an organization, the present paper investigated the effect of strategic attitudes on marketing capabilities in active SMEs in detergent and cleaning products. Todoso, a standard questionnaire was designed and the data which have been gathered from 130 managers in active companies of this industry had been studied accordingly. The data were analyzed by structural equation method and Liserl software. The results showed the meaningful and positive effect of customer-orientation on expert marketing capabilities and related activities to the organizational architecture; meaningful and positive effect of competitor-orientation on expert marketing capabilities and related activities to the organizational architecture; and positive and meaningful effect of innovation-orientation on expert marketing capabilities with 95% certainty. But the effect of innovation-orientation on related activities to the organizational architecture was not meaningful at 95% certainty level.
format Article
author Dehghanan, Hamed
Jadidi, Narges
author_facet Dehghanan, Hamed
Jadidi, Narges
author_sort Dehghanan, Hamed
title Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
title_short Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
title_full Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
title_fullStr Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
title_full_unstemmed Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
title_sort effect of strategic attitudes on marketing capabilities in small and medium enterprises (smes) / hamed dehghanan and narges jadidi
publisher Institute of Research Management Innovation (IRMI)
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/16052/1/AJ_HAMED%20DEHGHANAN%20SMRJ%2015.pdf
http://ir.uitm.edu.my/id/eprint/16052/
https://smrj.uitm.edu.my/
_version_ 1685648749539360768
score 13.211869

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