Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman
This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world. Visitors tend to choose cross-border shopping destination as their sh...
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Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA)
2015
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Online Access: | http://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf http://ir.uitm.edu.my/id/eprint/15315/ |
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my.uitm.ir.153152016-11-23T01:59:07Z http://ir.uitm.edu.my/id/eprint/15315/ Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman Azmi, Azila Sapi@Chikut, Monica Easter Sayed Abdul Rahman, Sharifah Munirah Social aspects. Social marketing Consumer satisfaction This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world. Visitors tend to choose cross-border shopping destination as their shopping spot because they can find variety of products and services which include household items, fruits and vegetables, clothes and also handicraft products. The factors influencing cross-border shopping are grouped under consumer characteristics and market characteristics. Consumer characteristics consist of age, gender, marital status, education level, occupation, and average income per month whereby market characteristics consist of lower price, variety of goods, lower tax, accessibility, communication, social status and opening hour. Lower price and variety of goods are the dominant factors for cross-border shopping. Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA) 2015 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf Azmi, Azila and Sapi@Chikut, Monica Easter and Sayed Abdul Rahman, Sharifah Munirah (2015) Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman. Esteem Academic Journal, 11 (2). pp. 27-34. ISSN 1675-7939 |
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Social aspects. Social marketing Consumer satisfaction Azmi, Azila Sapi@Chikut, Monica Easter Sayed Abdul Rahman, Sharifah Munirah Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
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This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world.
Visitors tend to choose cross-border shopping destination as their shopping spot because they can find variety of products and services which include household items, fruits and vegetables, clothes and also handicraft products. The factors influencing cross-border shopping are grouped under consumer characteristics and market characteristics. Consumer characteristics consist of age, gender, marital status, education level, occupation, and average income per month whereby market characteristics consist of lower price, variety of goods, lower tax, accessibility, communication, social status and opening hour. Lower price and variety of goods are the dominant factors for cross-border shopping. |
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Article |
author |
Azmi, Azila Sapi@Chikut, Monica Easter Sayed Abdul Rahman, Sharifah Munirah |
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Azmi, Azila Sapi@Chikut, Monica Easter Sayed Abdul Rahman, Sharifah Munirah |
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Azmi, Azila |
title |
Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
title_short |
Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
title_full |
Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
title_fullStr |
Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
title_full_unstemmed |
Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman |
title_sort |
factors influencing cross-border shopping / azila azmi, monica easter ak sapi@chikut and sharifah munirah sayed abdul rahman |
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Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA) |
publishDate |
2015 |
url |
http://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf http://ir.uitm.edu.my/id/eprint/15315/ |
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13.211869 |