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The impact of recycling campaign toward community / Shahaida Sapingi

The purpose of doing this research is to determine how impact the recycle campaign will change the behavior community. This research will be focus on attitude of consumer towards recycle campaign. Consumer Behavior is about people, how they use to select, secure, and dispose of products, services, e...

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Bibliographic Details
Main Author: Sapingi, Shahaida
Format: Thesis
Language:English
Published: 2015
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/14414/1/TD_SHAHAIDA%20SAPINGI%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14414/
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spelling my.uitm.ir.144142016-07-27T04:04:50Z http://ir.uitm.edu.my/id/eprint/14414/ The impact of recycling campaign toward community / Shahaida Sapingi Sapingi, Shahaida Malaysia Malaysia The purpose of doing this research is to determine how impact the recycle campaign will change the behavior community. This research will be focus on attitude of consumer towards recycle campaign. Consumer Behavior is about people, how they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Advertisements have great influence in any decision of customers for particular brands or campaign. It is an accepted fact that advertisements can give special attributes upon a product or service that it may have lacked otherwise. The research study focuses on identifying the influence of advertisements on the consumer behavior and attitude. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14414/1/TD_SHAHAIDA%20SAPINGI%20AD%2015_5.pdf Sapingi, Shahaida (2015) The impact of recycling campaign toward community / Shahaida Sapingi. Degree thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Sapingi, Shahaida
The impact of recycling campaign toward community / Shahaida Sapingi
description The purpose of doing this research is to determine how impact the recycle campaign will change the behavior community. This research will be focus on attitude of consumer towards recycle campaign. Consumer Behavior is about people, how they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Advertisements have great influence in any decision of customers for particular brands or campaign. It is an accepted fact that advertisements can give special attributes upon a product or service that it may have lacked otherwise. The research study focuses on identifying the influence of advertisements on the consumer behavior and attitude.
format Thesis
author Sapingi, Shahaida
author_facet Sapingi, Shahaida
author_sort Sapingi, Shahaida
title The impact of recycling campaign toward community / Shahaida Sapingi
title_short The impact of recycling campaign toward community / Shahaida Sapingi
title_full The impact of recycling campaign toward community / Shahaida Sapingi
title_fullStr The impact of recycling campaign toward community / Shahaida Sapingi
title_full_unstemmed The impact of recycling campaign toward community / Shahaida Sapingi
title_sort impact of recycling campaign toward community / shahaida sapingi
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/14414/1/TD_SHAHAIDA%20SAPINGI%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14414/
_version_ 1685648515507683328
score 13.211869

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