Cover Image

Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu

The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles among...

Full description

Saved in:
Bibliographic Details
Main Author: Nasfu, Shafiq Nazreen
Format: Thesis
Language:English
Published: 2015
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14410/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.14410
record_format eprints
spelling my.uitm.ir.144102016-07-27T03:54:37Z http://ir.uitm.edu.my/id/eprint/14410/ Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu Nasfu, Shafiq Nazreen Malaysia Malaysia The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf Nasfu, Shafiq Nazreen (2015) Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu. Degree thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Nasfu, Shafiq Nazreen
Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
description The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign.
format Thesis
author Nasfu, Shafiq Nazreen
author_facet Nasfu, Shafiq Nazreen
author_sort Nasfu, Shafiq Nazreen
title Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_short Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_fullStr Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full_unstemmed Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_sort promoting fit malaysia campaign / shafiq nazreen nasfu
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14410/
_version_ 1685648514918383616
score 13.211869

Similar Items