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Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman

Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports...

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Main Author: Othman, Nuraimi
Format: Thesis
Language:English
Published: 2014
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf
https://ir.uitm.edu.my/id/eprint/14280/
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spelling my.uitm.ir.142802024-05-30T02:05:38Z https://ir.uitm.edu.my/id/eprint/14280/ Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman Othman, Nuraimi Malaysia Malaysia Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention. Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism. 2014-07 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman. (2014) Masters thesis, thesis, Universiti Teknologi MARA. <http://terminalib.uitm.edu.my/14280.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Othman, Nuraimi
Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
description Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention. Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism.
format Thesis
author Othman, Nuraimi
author_facet Othman, Nuraimi
author_sort Othman, Nuraimi
title Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_short Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_fullStr Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full_unstemmed Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_sort examining the relationships among service quality, satisfaction and revisit intention to sarawak regatta / nuraimi othman
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf
https://ir.uitm.edu.my/id/eprint/14280/
_version_ 1800726648745623552
score 13.211869

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