The relevance of value chain analysis for SMEs : a case study / Sakthi Mahenthiran and Fatimah Bujang
This is a case study undertaken to highlight the importance of undertaking value chain analysis for small and medium sized enterprises in Malaysia. The study uses Porter's (1985) five-force analysis and Riley's (1987) cost driver analysis to highlight the value of reconfiguring the existin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Accountancy & Accounting Research Institute (ARI)
2003
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/13690/1/AJ_SAKTHI%20MAHENTHIRAN%20MAR%2003.pdf http://ir.uitm.edu.my/id/eprint/13690/ https://mar.uitm.edu.my/ |
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