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The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani

knowledge economy has intensified the need for strategic partnerships that go outside the traditional funding of different research projects. World-class research universities are at the front line of pioneering such partnerships. They are designed to run longer, invest more, look farther ahead and...

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Main Author: Khamsani, Muhammad Azzam
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Subjects:
Malaysia
Universiti Teknologi MARA
Online Access:http://ir.uitm.edu.my/id/eprint/13299/1/PPb_MUHAMMAD%20AZZAM%20KHAMSANI%20AD%2013_5%20.pdf
http://ir.uitm.edu.my/id/eprint/13299/
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spelling my.uitm.ir.132992017-03-14T08:15:26Z http://ir.uitm.edu.my/id/eprint/13299/ The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani Khamsani, Muhammad Azzam Malaysia Universiti Teknologi MARA knowledge economy has intensified the need for strategic partnerships that go outside the traditional funding of different research projects. World-class research universities are at the front line of pioneering such partnerships. They are designed to run longer, invest more, look farther ahead and polish the competitiveness of companies, universities and regions. In short, they transform the role of the research university for the 21st century, put in it as a vital centre of efficiency to help tackle social challenges and drive economic growth.But it’s a big jump. It requires each side to engage far beyond the conventional exchange of research for funding. When they work well, strategic partnerships merge the discovery-driven culture of the university with the innovation driven environment of the company. But to make the chemistry work, each side must overcome the cultural and communications divide that tends to affect industry- university partnerships of all types and undercut their potential Faculty of Art and Design 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/13299/1/PPb_MUHAMMAD%20AZZAM%20KHAMSANI%20AD%2013_5%20.pdf Khamsani, Muhammad Azzam (2013) The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Universiti Teknologi MARA
spellingShingle Malaysia
Universiti Teknologi MARA
Khamsani, Muhammad Azzam
The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
description knowledge economy has intensified the need for strategic partnerships that go outside the traditional funding of different research projects. World-class research universities are at the front line of pioneering such partnerships. They are designed to run longer, invest more, look farther ahead and polish the competitiveness of companies, universities and regions. In short, they transform the role of the research university for the 21st century, put in it as a vital centre of efficiency to help tackle social challenges and drive economic growth.But it’s a big jump. It requires each side to engage far beyond the conventional exchange of research for funding. When they work well, strategic partnerships merge the discovery-driven culture of the university with the innovation driven environment of the company. But to make the chemistry work, each side must overcome the cultural and communications divide that tends to affect industry- university partnerships of all types and undercut their potential
format Student Project
author Khamsani, Muhammad Azzam
author_facet Khamsani, Muhammad Azzam
author_sort Khamsani, Muhammad Azzam
title The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
title_short The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
title_full The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
title_fullStr The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
title_full_unstemmed The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani
title_sort effectiveness of advertising campaign in encouraging students and staff of uitm to promote the industry-university collaboration through industry, community & alumni network (ican) / muhammad azzam khamsani
publisher Faculty of Art and Design
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/13299/1/PPb_MUHAMMAD%20AZZAM%20KHAMSANI%20AD%2013_5%20.pdf
http://ir.uitm.edu.my/id/eprint/13299/
_version_ 1685648413891231744
score 13.211869

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