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Rebranding Thai festival / Maziana Mohamad

This study is about the Thai festival that has been held in various parts of Malaysia such as Kelantan Kedah and Terengganu. Many people are not aware of this Thai festival because it was only held in only a few states in Malaysia. Thai Festival brought to Malaysia intending to strengthen the relat...

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Bibliographic Details
Main Author: Mohamad, Maziana
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Subjects:
Branding (Marketing)
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/13294/1/PPb_MAZIANA%20BINTI%20MOHAMAD%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/13294/
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record_format eprints
spelling my.uitm.ir.132942017-06-16T08:31:41Z http://ir.uitm.edu.my/id/eprint/13294/ Rebranding Thai festival / Maziana Mohamad Mohamad, Maziana Branding (Marketing) Malaysia This study is about the Thai festival that has been held in various parts of Malaysia such as Kelantan Kedah and Terengganu. Many people are not aware of this Thai festival because it was only held in only a few states in Malaysia. Thai Festival brought to Malaysia intending to strengthen the relationship between the people of Thailand and Malaysia. In addition, Malaysian people can to experience the culture, food, traditional performances, handicrafts and others from Thailand. Moreover, the people of Thailand can also feel the culture of Malaysia. The approach used to introduce the Thai festival is to make every advertising in the mass media so this festival is known by the people of Malaysia. Faculty of Art and Design 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/13294/1/PPb_MAZIANA%20BINTI%20MOHAMAD%20AD%2013_5.pdf Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Malaysia
spellingShingle Branding (Marketing)
Malaysia
Mohamad, Maziana
Rebranding Thai festival / Maziana Mohamad
description This study is about the Thai festival that has been held in various parts of Malaysia such as Kelantan Kedah and Terengganu. Many people are not aware of this Thai festival because it was only held in only a few states in Malaysia. Thai Festival brought to Malaysia intending to strengthen the relationship between the people of Thailand and Malaysia. In addition, Malaysian people can to experience the culture, food, traditional performances, handicrafts and others from Thailand. Moreover, the people of Thailand can also feel the culture of Malaysia. The approach used to introduce the Thai festival is to make every advertising in the mass media so this festival is known by the people of Malaysia.
format Student Project
author Mohamad, Maziana
author_facet Mohamad, Maziana
author_sort Mohamad, Maziana
title Rebranding Thai festival / Maziana Mohamad
title_short Rebranding Thai festival / Maziana Mohamad
title_full Rebranding Thai festival / Maziana Mohamad
title_fullStr Rebranding Thai festival / Maziana Mohamad
title_full_unstemmed Rebranding Thai festival / Maziana Mohamad
title_sort rebranding thai festival / maziana mohamad
publisher Faculty of Art and Design
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/13294/1/PPb_MAZIANA%20BINTI%20MOHAMAD%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/13294/
_version_ 1685648413274669056
score 13.211869

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