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Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad

This paper presents a quantitative study in measuring the perception of Malaysian SME towards ecommerce as an innovation and factors affecting the adoption of it. It is concerned with initiatives that are intended to help SME in Malaysia to adopt E-commerce as an innovation. The research has two mai...

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Main Authors: Kamaroddin, Juliana Hamka, Cheong, Dianne Lee Mei, Ahmad, Azlin
Format: Article
Language:English
Published: Research Management Institute (RMI) 2008
Subjects:
Malaysia
Small business
Online Access:http://ir.uitm.edu.my/id/eprint/13062/1/AJ_JULIANA%20HAMKA%20KAMARODDIN%20SMRJ%2008.pdf
http://ir.uitm.edu.my/id/eprint/13062/
https://smrj.uitm.edu.my/
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spelling my.uitm.ir.130622016-06-29T08:06:11Z http://ir.uitm.edu.my/id/eprint/13062/ Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad Kamaroddin, Juliana Hamka Cheong, Dianne Lee Mei Ahmad, Azlin Malaysia Small business Malaysia This paper presents a quantitative study in measuring the perception of Malaysian SME towards ecommerce as an innovation and factors affecting the adoption of it. It is concerned with initiatives that are intended to help SME in Malaysia to adopt E-commerce as an innovation. The research has two main emphases: First, it presents some preliminary findings on the perception of Malaysian SME towards E-commerce as an innovation; and the level of confidence towards E-commerce as an innovation. Second, it streamlines various initiatives by Ministry of International Trade and Industry (MITI), Small and Medium Industries Development Corporation (SMIDEC), BankNegara Malaysia and local governments in accelerating the acceptance of E-commerce by Malaysian SME. The study engaged 38 SME participants through a survey using a self-administered questionnaire. 32% of the surveyed SME are from the Type 1 Industry; comprising manufacturing, manufacturing related services, and agro-based services and about 68% are from Type 2 Industry comprising services, primary agriculture, and ICT. The self administered questionnaire consists of two sections. Section I contains demographic information and SME specification while Section II contains 37 items: 31 items utilised Likert Scales items ranging from 1 (strongly disagree) to 5(strongly agree), and six items utilised defined interval scales. Rogers' attributes of innovations (2003): relative advantage, compatibility, complexity, trial ability and observability were used in the construct of the research instrument. This research emphasizes on Rogers'framework, as it was found useful where the study sought to understand the diffusion and use of Ecommerce by Malaysian SME in the investigation. Descriptive statistics were used to analyse and present empirical data of the 38 SME. The results from the quantitative data provided information on addressing barriers to SME, and confirmed the characteristics of Rogers' adoption categories. The study shows that the instrument which was designed with seven constructs lacked internal consistency in two determinants: relative advantage and observability. Findings interpreted through Rogers' theory suggest that an action plan should include initiatives to help SME towards E-commerce as an innovation. Research Management Institute (RMI) 2008 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/13062/1/AJ_JULIANA%20HAMKA%20KAMARODDIN%20SMRJ%2008.pdf Kamaroddin, Juliana Hamka and Cheong, Dianne Lee Mei and Ahmad, Azlin (2008) Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad. Social and Management Research Journal (SMRJ), 5 (2). pp. 83-95. ISSN 1675-7017 https://smrj.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Small business
Malaysia
spellingShingle Malaysia
Small business
Malaysia
Kamaroddin, Juliana Hamka
Cheong, Dianne Lee Mei
Ahmad, Azlin
Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
description This paper presents a quantitative study in measuring the perception of Malaysian SME towards ecommerce as an innovation and factors affecting the adoption of it. It is concerned with initiatives that are intended to help SME in Malaysia to adopt E-commerce as an innovation. The research has two main emphases: First, it presents some preliminary findings on the perception of Malaysian SME towards E-commerce as an innovation; and the level of confidence towards E-commerce as an innovation. Second, it streamlines various initiatives by Ministry of International Trade and Industry (MITI), Small and Medium Industries Development Corporation (SMIDEC), BankNegara Malaysia and local governments in accelerating the acceptance of E-commerce by Malaysian SME. The study engaged 38 SME participants through a survey using a self-administered questionnaire. 32% of the surveyed SME are from the Type 1 Industry; comprising manufacturing, manufacturing related services, and agro-based services and about 68% are from Type 2 Industry comprising services, primary agriculture, and ICT. The self administered questionnaire consists of two sections. Section I contains demographic information and SME specification while Section II contains 37 items: 31 items utilised Likert Scales items ranging from 1 (strongly disagree) to 5(strongly agree), and six items utilised defined interval scales. Rogers' attributes of innovations (2003): relative advantage, compatibility, complexity, trial ability and observability were used in the construct of the research instrument. This research emphasizes on Rogers'framework, as it was found useful where the study sought to understand the diffusion and use of Ecommerce by Malaysian SME in the investigation. Descriptive statistics were used to analyse and present empirical data of the 38 SME. The results from the quantitative data provided information on addressing barriers to SME, and confirmed the characteristics of Rogers' adoption categories. The study shows that the instrument which was designed with seven constructs lacked internal consistency in two determinants: relative advantage and observability. Findings interpreted through Rogers' theory suggest that an action plan should include initiatives to help SME towards E-commerce as an innovation.
format Article
author Kamaroddin, Juliana Hamka
Cheong, Dianne Lee Mei
Ahmad, Azlin
author_facet Kamaroddin, Juliana Hamka
Cheong, Dianne Lee Mei
Ahmad, Azlin
author_sort Kamaroddin, Juliana Hamka
title Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
title_short Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
title_full Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
title_fullStr Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
title_full_unstemmed Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
title_sort measuring the perception of malaysian sme towards e-commerce as an innovation / juliana hamka kamaroddin, dianne cheong lee mei and azlin ahmad
publisher Research Management Institute (RMI)
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/13062/1/AJ_JULIANA%20HAMKA%20KAMARODDIN%20SMRJ%2008.pdf
http://ir.uitm.edu.my/id/eprint/13062/
https://smrj.uitm.edu.my/
_version_ 1685648399480651776
score 13.211869

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