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Communicative functions of a promotional genre as a social action / Hajibah Osman

This paper discusses the structural construct of a professional genre, university brochures, with the aim of revealing the dynamic nature of genres as social actions. University brochures are considered as a relatively new genre having been introduced only in the last decade due to a change in the...

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Main Author: Osman, Hajibah
Format: Article
Language:English
Published: UPENA 2006
Subjects:
Communication. Mass media
Literary form
Online Access:http://ir.uitm.edu.my/id/eprint/11461/1/AJ_HAJIBAH%20OSMAN%20JOLS%2006.pdf
http://ir.uitm.edu.my/id/eprint/11461/
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spelling my.uitm.ir.114612016-08-05T08:53:15Z http://ir.uitm.edu.my/id/eprint/11461/ Communicative functions of a promotional genre as a social action / Hajibah Osman Osman, Hajibah Communication. Mass media Literary form This paper discusses the structural construct of a professional genre, university brochures, with the aim of revealing the dynamic nature of genres as social actions. University brochures are considered as a relatively new genre having been introduced only in the last decade due to a change in the university culture as well as in the culture of the 'university's consumers'. The paper attempts to show how genre analysis can successfully be used to guide readers and writers to understand the structural organization of university brochures and the existence of sociocultural factors that influence the organization. Genre analysis also leads to the identification of the multiple communicative functions of university brochures. UPENA 2006 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11461/1/AJ_HAJIBAH%20OSMAN%20JOLS%2006.pdf Osman, Hajibah (2006) Communicative functions of a promotional genre as a social action / Hajibah Osman. Journal of Language Studies, 2. pp. 111-123. ISSN 1823-6154
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Communication. Mass media
Literary form
spellingShingle Communication. Mass media
Literary form
Osman, Hajibah
Communicative functions of a promotional genre as a social action / Hajibah Osman
description This paper discusses the structural construct of a professional genre, university brochures, with the aim of revealing the dynamic nature of genres as social actions. University brochures are considered as a relatively new genre having been introduced only in the last decade due to a change in the university culture as well as in the culture of the 'university's consumers'. The paper attempts to show how genre analysis can successfully be used to guide readers and writers to understand the structural organization of university brochures and the existence of sociocultural factors that influence the organization. Genre analysis also leads to the identification of the multiple communicative functions of university brochures.
format Article
author Osman, Hajibah
author_facet Osman, Hajibah
author_sort Osman, Hajibah
title Communicative functions of a promotional genre as a social action / Hajibah Osman
title_short Communicative functions of a promotional genre as a social action / Hajibah Osman
title_full Communicative functions of a promotional genre as a social action / Hajibah Osman
title_fullStr Communicative functions of a promotional genre as a social action / Hajibah Osman
title_full_unstemmed Communicative functions of a promotional genre as a social action / Hajibah Osman
title_sort communicative functions of a promotional genre as a social action / hajibah osman
publisher UPENA
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/11461/1/AJ_HAJIBAH%20OSMAN%20JOLS%2006.pdf
http://ir.uitm.edu.my/id/eprint/11461/
_version_ 1685648287245271040
score 13.211869

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