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The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan

Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in li...

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Main Authors: Omar, Nor Asiah, Musa, Rosidah, Hassan, Faridah
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2007
Subjects:
Malaysia
Path analysis. Structural equation modeling
Online Access:http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf
http://ir.uitm.edu.my/id/eprint/11441/
https://jibe.uitm.edu.my/
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spelling my.uitm.ir.114412016-11-30T08:55:02Z http://ir.uitm.edu.my/id/eprint/11441/ The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan Omar, Nor Asiah Musa, Rosidah Hassan, Faridah Malaysia Malaysia Path analysis. Structural equation modeling Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in line with this direction, our research aims to assess the effects of relationship proneness and relationship orientation offered by few leading retail storesin Malaysia on its members' loyalty towards the store. What is more, we also attempt to explore the roles of programme satisfaction and programme commitment in the hypothesised framework. The data set utilised in this study has been obtained via drop-off and collect technique, where a sample of 400 retail loyalty programmes' members was analysed. An integrative conceptual model was developed and tested using structural equation modelling analysis approach. The results exemplify thai member relationship proneness is a strong driver of programme satisfaction as well as programme commitment. Unexpectedly, programme satisfaction is not a significant predictor of store loyalty but, it has an indirect effect on store loyalty mediated by programme commitment. Our findings bring to light important implications for future research and management practice. Faculty of Business and Management ; UiTM Press 2007 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf Omar, Nor Asiah and Musa, Rosidah and Hassan, Faridah (2007) The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494 https://jibe.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Malaysia
Path analysis. Structural equation modeling
spellingShingle Malaysia
Malaysia
Path analysis. Structural equation modeling
Omar, Nor Asiah
Musa, Rosidah
Hassan, Faridah
The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
description Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in line with this direction, our research aims to assess the effects of relationship proneness and relationship orientation offered by few leading retail storesin Malaysia on its members' loyalty towards the store. What is more, we also attempt to explore the roles of programme satisfaction and programme commitment in the hypothesised framework. The data set utilised in this study has been obtained via drop-off and collect technique, where a sample of 400 retail loyalty programmes' members was analysed. An integrative conceptual model was developed and tested using structural equation modelling analysis approach. The results exemplify thai member relationship proneness is a strong driver of programme satisfaction as well as programme commitment. Unexpectedly, programme satisfaction is not a significant predictor of store loyalty but, it has an indirect effect on store loyalty mediated by programme commitment. Our findings bring to light important implications for future research and management practice.
format Article
author Omar, Nor Asiah
Musa, Rosidah
Hassan, Faridah
author_facet Omar, Nor Asiah
Musa, Rosidah
Hassan, Faridah
author_sort Omar, Nor Asiah
title The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_short The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_full The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_fullStr The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_full_unstemmed The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_sort roles of member relationship proneness (mrp) and programme relationship orientation (pro) in creating store loyalty: evidence from retail loyalty programmes in malaysia / nor asiah omar, rosidah musa and faridah hassan
publisher Faculty of Business and Management ; UiTM Press
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf
http://ir.uitm.edu.my/id/eprint/11441/
https://jibe.uitm.edu.my/
_version_ 1685648284472836096
score 13.211869

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