Malaysian women’s intention to purchase green cosmetic products/ Normaziah Che Musa, Muhammad Syafiq Mohd Salleh, Khaw Thean Boon, Azri Ab Aziz, Christyne Tyller, Tan Chun Liang and Wong Wan Jee
Understanding consumer purchase intention is crucial for the sustainable success of cosmetic companies. The Theory of Planned Behaviour (TPB) has been used as the underpinning theory for this study. This study collected samples from 300 female respondents via a questionnaire of 46 questions. The res...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/110140/1/110140.pdf https://ir.uitm.edu.my/id/eprint/110140/ |
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