Staff View: The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari

The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari

The research aims to know whether the small and middle businesses can struggle against the situation of the Covid-19 pandemic in Indonesia nowadays. One of the factors that influence the increase in small and medium-sized economic enterprises during this condition is the Commercial Advertising Frequ...

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Main Authors:	Andrian, Andrian, Sari, Pratiwi Nila
Format:	Article
Language:	English
Published:	UiTM Cawangan Johor 2023
Subjects:	Consumers. Consumer demand. Consumption Marketing Telemarketing. Internet marketing Merchandising Advertising campaigns Online journalism
Online Access:	https://ir.uitm.edu.my/id/eprint/110030/1/110030.pdf https://ir.uitm.edu.my/id/eprint/110030/
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id	my.uitm.ir.110030
record_format	eprints
spelling	my.uitm.ir.1100302025-02-14T11:41:58Z https://ir.uitm.edu.my/id/eprint/110030/ The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari iij Andrian, Andrian Sari, Pratiwi Nila Consumers. Consumer demand. Consumption Marketing Telemarketing. Internet marketing Merchandising Advertising campaigns Online journalism The research aims to know whether the small and middle businesses can struggle against the situation of the Covid-19 pandemic in Indonesia nowadays. One of the factors that influence the increase in small and medium-sized economic enterprises during this condition is the Commercial Advertising Frequency on Television and the Role of the Food Vlogger. The research was conducted by giving questionnaires to 200 respondents from the students of the Management Program, Faculty of Economics and Business, University of Bhayangkara Jakarta Raya Class 2020. The research methodology used was descriptive quantitative and multiple linear regression analysis. The results of this study are that the Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that the Economic Improvement variable can be more affected by the Role of Food Vlogger variable of 4.7% than the other factors. Keywords: Commercial Advertising Frequency; Role of Food Vlogger; Economic Improvement UiTM Cawangan Johor 2023 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/110030/1/110030.pdf The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari. (2023) Insight Journal (IJ) <https://ir.uitm.edu.my/view/publication/Insight_Journal_=28IJ=29/>, 10. pp. 59-72. ISSN 2600-8564
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumers. Consumer demand. Consumption Marketing Telemarketing. Internet marketing Merchandising Advertising campaigns Online journalism
spellingShingle	Consumers. Consumer demand. Consumption Marketing Telemarketing. Internet marketing Merchandising Advertising campaigns Online journalism Andrian, Andrian Sari, Pratiwi Nila The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
description	The research aims to know whether the small and middle businesses can struggle against the situation of the Covid-19 pandemic in Indonesia nowadays. One of the factors that influence the increase in small and medium-sized economic enterprises during this condition is the Commercial Advertising Frequency on Television and the Role of the Food Vlogger. The research was conducted by giving questionnaires to 200 respondents from the students of the Management Program, Faculty of Economics and Business, University of Bhayangkara Jakarta Raya Class 2020. The research methodology used was descriptive quantitative and multiple linear regression analysis. The results of this study are that the Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that the Economic Improvement variable can be more affected by the Role of Food Vlogger variable of 4.7% than the other factors. Keywords: Commercial Advertising Frequency; Role of Food Vlogger; Economic Improvement
format	Article
author	Andrian, Andrian Sari, Pratiwi Nila
author_facet	Andrian, Andrian Sari, Pratiwi Nila
author_sort	Andrian, Andrian
title	The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
title_short	The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
title_full	The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
title_fullStr	The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
title_full_unstemmed	The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari
title_sort	commercial advertising frequency on television and the role of food vlogger (you tuber) towards economic improvement during the covid-19 pandemic in indonesia / andrian and pratiwi nila sari
publisher	UiTM Cawangan Johor
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/110030/1/110030.pdf https://ir.uitm.edu.my/id/eprint/110030/
_version_	1825165142660218880
score	13.239859

The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari

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