Marketing plan for landmark Plaza Hotel Betong / Edward Michael Duk
Proper and systematic marketing plan is a very important tool which can determine the success or failure of an organization. The main issue that is going to addressed in this study are the weakness and strength of Landmark Plaza Hotel, Betong, by conducting SWOT analysis. Direct interview with respo...
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| Format: | Student Project |
| Language: | English |
| Published: |
2003
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| Online Access: | https://ir.uitm.edu.my/id/eprint/109203/1/109203.pdf https://ir.uitm.edu.my/id/eprint/109203/ |
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