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Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad

Food delivery is a very popular service provided by Malaysians. There are numerous food delivery systems available in Malaysia today. Foodpanda, GrabFood, and Dah Makan are a few examples. Road traffic accidents involving motorcyclists have steadily increased in Malaysia over the years. Similarly, w...

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Main Author: Abd Murad, Aini Athirah
Format: Thesis
Language:English
Published: 2024
Subjects:
Traffic engineering. Roads and highways. Streets
Automotive transportation
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/109000/1/109000.pdf
https://ir.uitm.edu.my/id/eprint/109000/
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spelling my.uitm.ir.1090002025-01-08T03:13:40Z https://ir.uitm.edu.my/id/eprint/109000/ Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad Abd Murad, Aini Athirah Traffic engineering. Roads and highways. Streets Automotive transportation Malaysia Food delivery is a very popular service provided by Malaysians. There are numerous food delivery systems available in Malaysia today. Foodpanda, GrabFood, and Dah Makan are a few examples. Road traffic accidents involving motorcyclists have steadily increased in Malaysia over the years. Similarly, with high demand, people are turning to online food delivery, raising the possibility of the delivery person, also known as the rider, disobeying road regulations and causing a road accident. This study was conducted to identify the prevention of disobeying traffic rules among food delivery riders in Malaysia using qualitative research. It will address the rider’s concern about safety awareness of the road, factors that contribute to traffic accidents, and implications when they deliver food to customers. Participants consisted of food delivery riders from Foodpanda and GrabFood. Data were collected using a focus group discussion via Google Meet to accomplish this research. Therefore, the data were analysed using Atlas.ti software as a coding tool and the transcript from the focus group discussion. As a result, the food delivery rider is aware of safety awareness practices and the dangers of traffic violations but has failed to implement them. The majority of GrabFood and Foodpanda food delivery riders are young people, so it is great to start a career without any experience. Being a food delivery rider is not a long-term job because they are exposed to risk on the road. Certainly, unless there are no other options, this job is not suitable for older people due to health concerns. It would be highly beneficial for Malaysian food delivery riders as it would reduce the number of violations and improve the training of food delivery riders in order to improve their safety awareness while delivering food on the road. If these concerns were addressed, the number of accidents and violations related to speeding would decrease, potentially saving the rider’s life. 2024 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/109000/1/109000.pdf Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad. (2024) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/109000.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Traffic engineering. Roads and highways. Streets
Automotive transportation
Malaysia
spellingShingle Traffic engineering. Roads and highways. Streets
Automotive transportation
Malaysia
Abd Murad, Aini Athirah
Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
description Food delivery is a very popular service provided by Malaysians. There are numerous food delivery systems available in Malaysia today. Foodpanda, GrabFood, and Dah Makan are a few examples. Road traffic accidents involving motorcyclists have steadily increased in Malaysia over the years. Similarly, with high demand, people are turning to online food delivery, raising the possibility of the delivery person, also known as the rider, disobeying road regulations and causing a road accident. This study was conducted to identify the prevention of disobeying traffic rules among food delivery riders in Malaysia using qualitative research. It will address the rider’s concern about safety awareness of the road, factors that contribute to traffic accidents, and implications when they deliver food to customers. Participants consisted of food delivery riders from Foodpanda and GrabFood. Data were collected using a focus group discussion via Google Meet to accomplish this research. Therefore, the data were analysed using Atlas.ti software as a coding tool and the transcript from the focus group discussion. As a result, the food delivery rider is aware of safety awareness practices and the dangers of traffic violations but has failed to implement them. The majority of GrabFood and Foodpanda food delivery riders are young people, so it is great to start a career without any experience. Being a food delivery rider is not a long-term job because they are exposed to risk on the road. Certainly, unless there are no other options, this job is not suitable for older people due to health concerns. It would be highly beneficial for Malaysian food delivery riders as it would reduce the number of violations and improve the training of food delivery riders in order to improve their safety awareness while delivering food on the road. If these concerns were addressed, the number of accidents and violations related to speeding would decrease, potentially saving the rider’s life.
format Thesis
author Abd Murad, Aini Athirah
author_facet Abd Murad, Aini Athirah
author_sort Abd Murad, Aini Athirah
title Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
title_short Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
title_full Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
title_fullStr Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
title_full_unstemmed Prevention of disobeying traffic rules among food delivery riders in Malaysia / Aini Athirah Abd Murad
title_sort prevention of disobeying traffic rules among food delivery riders in malaysia / aini athirah abd murad
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/109000/1/109000.pdf
https://ir.uitm.edu.my/id/eprint/109000/
_version_ 1821006465462173696
score 13.22586

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