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Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy

Malaysian cinema-going culture has undergone significant changes with the emergence of the One Stop Centre (OSC) concept. This study argues that the One Stop Centre concept, which is used practically everywhere in Klang Valley, keeps Malaysia's cinemagoing culture strong in the modern era. It a...

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Main Authors: Nazri, Muhammad Danish, Mohd Redzuan Roy, Nur Liana
Format: Article
Language:English
Published: College of Creative Arts 2024
Subjects:
PN Literature (General)
Online Access:https://ir.uitm.edu.my/id/eprint/108902/1/108902.pdf
https://ir.uitm.edu.my/id/eprint/108902/
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spelling my.uitm.ir.1089022025-01-17T03:49:25Z https://ir.uitm.edu.my/id/eprint/108902/ Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy jca Nazri, Muhammad Danish Mohd Redzuan Roy, Nur Liana PN Literature (General) Malaysian cinema-going culture has undergone significant changes with the emergence of the One Stop Centre (OSC) concept. This study argues that the One Stop Centre concept, which is used practically everywhere in Klang Valley, keeps Malaysia's cinemagoing culture strong in the modern era. It also argues that this is because people's tastes in movies vary depending on whether they watch them in person or on the internet. Additionally, the flexibility and freedom of choosing where to watch a movie at a One Stop Centre also impact an individual's enjoyment of movies. This study seeks to identify the concept of the One Stop Centre and analyse what has made it popular and still relevant today. This research will use qualitative research as the primary method to collect data and observations on the findings. Besides that, this paper will interview focus groups of cinema-goers in Klang Valley, specifically 1 Utama Shopping Centre, to obtain deep insight from respondents regarding cinema-going in the contemporary era. Data and results obtained from respondents are expected to help this study ascertain the impact of the One Stop Centre concept on contemporary Malaysian cinema-going culture and how it has made cinema-going more accessible and enjoyable for everyone. This research expects to contribute to the studies of Malaysian cinema, especially cinema-going culture and understanding of the Malaysian audience in the future. College of Creative Arts 2024-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/108902/1/108902.pdf Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy. (2024) Journal of Creative Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Creative_Arts/>, 1 (2): 10. pp. 110-126. ISSN e-ISSN: 3030-6086
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic PN Literature (General)
spellingShingle PN Literature (General)
Nazri, Muhammad Danish
Mohd Redzuan Roy, Nur Liana
Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
description Malaysian cinema-going culture has undergone significant changes with the emergence of the One Stop Centre (OSC) concept. This study argues that the One Stop Centre concept, which is used practically everywhere in Klang Valley, keeps Malaysia's cinemagoing culture strong in the modern era. It also argues that this is because people's tastes in movies vary depending on whether they watch them in person or on the internet. Additionally, the flexibility and freedom of choosing where to watch a movie at a One Stop Centre also impact an individual's enjoyment of movies. This study seeks to identify the concept of the One Stop Centre and analyse what has made it popular and still relevant today. This research will use qualitative research as the primary method to collect data and observations on the findings. Besides that, this paper will interview focus groups of cinema-goers in Klang Valley, specifically 1 Utama Shopping Centre, to obtain deep insight from respondents regarding cinema-going in the contemporary era. Data and results obtained from respondents are expected to help this study ascertain the impact of the One Stop Centre concept on contemporary Malaysian cinema-going culture and how it has made cinema-going more accessible and enjoyable for everyone. This research expects to contribute to the studies of Malaysian cinema, especially cinema-going culture and understanding of the Malaysian audience in the future.
format Article
author Nazri, Muhammad Danish
Mohd Redzuan Roy, Nur Liana
author_facet Nazri, Muhammad Danish
Mohd Redzuan Roy, Nur Liana
author_sort Nazri, Muhammad Danish
title Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
title_short Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
title_full Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
title_fullStr Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
title_full_unstemmed Cinemagoing culture through the Malaysian settings of the cinema one stop centre / Muhammad Danish Nazri and Nur Liana Mohd Redzuan Roy
title_sort cinemagoing culture through the malaysian settings of the cinema one stop centre / muhammad danish nazri and nur liana mohd redzuan roy
publisher College of Creative Arts
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/108902/1/108902.pdf
https://ir.uitm.edu.my/id/eprint/108902/
_version_ 1823097854904762368
score 13.235796

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