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The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh

Fashion have a profound impact on TikTok, which has transformed the fashion trend generation and consumption process since 2020. This paper, therefore, tracks the development of fashion-related content on TikTok. More An analysis of how the platform has allowed fashion influencers, trends, and promo...

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Main Author: Salehnur, Maarof
Format: Article
Language:English
Published: College of Creative Arts 2024
Subjects:
Social networks
Online Access:https://ir.uitm.edu.my/id/eprint/108899/1/108899.pdf
https://ir.uitm.edu.my/id/eprint/108899/
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id my.uitm.ir.108899
record_format eprints
spelling my.uitm.ir.1088992025-01-17T03:47:20Z https://ir.uitm.edu.my/id/eprint/108899/ The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh jca Salehnur, Maarof Social networks Fashion have a profound impact on TikTok, which has transformed the fashion trend generation and consumption process since 2020. This paper, therefore, tracks the development of fashion-related content on TikTok. More An analysis of how the platform has allowed fashion influencers, trends, and promotion to diverge from traditional business conventions. This analysis explores the profound impact that TikTok's technological advancements have had on the fields of fashion marketing and content generation. Additionally, the study examines the influence of the COVID-19 pandemic on fashion trends as well as TikTok's contribution to the acceleration and maintenance of these trends. This research investigates the substantial transformations in industry practices and consumer behaviour prompted by TikTok, with a specific emphasis on Malaysia, by analysing critical fashion challenges and future projections. College of Creative Arts 2024-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/108899/1/108899.pdf The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh. (2024) Journal of Creative Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Creative_Arts/>, 1 (2): 7. pp. 74-81. ISSN e-ISSN: 3030-6086
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social networks
spellingShingle Social networks
Salehnur, Maarof
The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
description Fashion have a profound impact on TikTok, which has transformed the fashion trend generation and consumption process since 2020. This paper, therefore, tracks the development of fashion-related content on TikTok. More An analysis of how the platform has allowed fashion influencers, trends, and promotion to diverge from traditional business conventions. This analysis explores the profound impact that TikTok's technological advancements have had on the fields of fashion marketing and content generation. Additionally, the study examines the influence of the COVID-19 pandemic on fashion trends as well as TikTok's contribution to the acceleration and maintenance of these trends. This research investigates the substantial transformations in industry practices and consumer behaviour prompted by TikTok, with a specific emphasis on Malaysia, by analysing critical fashion challenges and future projections.
format Article
author Salehnur, Maarof
author_facet Salehnur, Maarof
author_sort Salehnur, Maarof
title The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
title_short The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
title_full The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
title_fullStr The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
title_full_unstemmed The evolution of fashion content on TikTok: from 2020 to 2024 in Malaysia / Maarof Saleh
title_sort evolution of fashion content on tiktok: from 2020 to 2024 in malaysia / maarof saleh
publisher College of Creative Arts
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/108899/1/108899.pdf
https://ir.uitm.edu.my/id/eprint/108899/
_version_ 1823097854400397312
score 13.235362

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