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Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman

The aim of this study was to examine the factors influencing customers' intention to subscribe Celcom broadband in Kelantan state, focusing upon Kota Bharu. There are five factors that been studied, which were: attitude, subjective norms, knowledge, perceived usefulness and also price concern....

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Main Author: Baistaman, Julaina
Format: Thesis
Language:English
Published: 2008
Subjects:
Research
Technology. Information technology. Internet in higher education
Malaysia
Internet access. Internet access control
Online Access:https://ir.uitm.edu.my/id/eprint/108314/1/108314.pdf
https://ir.uitm.edu.my/id/eprint/108314/
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spelling my.uitm.ir.1083142024-12-23T07:40:34Z https://ir.uitm.edu.my/id/eprint/108314/ Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman Baistaman, Julaina Research Technology. Information technology. Internet in higher education Malaysia Internet access. Internet access control The aim of this study was to examine the factors influencing customers' intention to subscribe Celcom broadband in Kelantan state, focusing upon Kota Bharu. There are five factors that been studied, which were: attitude, subjective norms, knowledge, perceived usefulness and also price concern. Furthermore, this study also examined the relationship between demographic profiles and customers' intention. As Celcom had been choose as the unit of analysis for this study, researcher also interested to know about the strengths and weaknesses of Celcom's promotion with regards to its broadband and therefore, several suggestions could be provided to Celcom to improve their weaknesses and they may continue their current superb efforts on promoting the broadband to the customers. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 200 questionnaires to selected Celcom customers who not yet subscribe to Celcom broadband service. The data collected was then tested on its reliability, then further analyzed using frequency analysis, descriptive-mean tests, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study as well as regression analysis. The findings of this paper suggest that all the factors are significant factors for explaining customers' intention to subscribe to Celcom Broadband in Kota Bharu. However, none of the demographic profiles showed significant results in determining customers' intention. Based from the results obtained in this study, researcher suggests some recommendations that can help Celcom to improve their current strategies to increase the subscription of Celcom broadband service. 2008 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108314/1/108314.pdf Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan. <http://terminalib.uitm.edu.my/108314.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Research
Technology. Information technology. Internet in higher education
Malaysia
Internet access. Internet access control
spellingShingle Research
Technology. Information technology. Internet in higher education
Malaysia
Internet access. Internet access control
Baistaman, Julaina
Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
description The aim of this study was to examine the factors influencing customers' intention to subscribe Celcom broadband in Kelantan state, focusing upon Kota Bharu. There are five factors that been studied, which were: attitude, subjective norms, knowledge, perceived usefulness and also price concern. Furthermore, this study also examined the relationship between demographic profiles and customers' intention. As Celcom had been choose as the unit of analysis for this study, researcher also interested to know about the strengths and weaknesses of Celcom's promotion with regards to its broadband and therefore, several suggestions could be provided to Celcom to improve their weaknesses and they may continue their current superb efforts on promoting the broadband to the customers. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 200 questionnaires to selected Celcom customers who not yet subscribe to Celcom broadband service. The data collected was then tested on its reliability, then further analyzed using frequency analysis, descriptive-mean tests, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study as well as regression analysis. The findings of this paper suggest that all the factors are significant factors for explaining customers' intention to subscribe to Celcom Broadband in Kota Bharu. However, none of the demographic profiles showed significant results in determining customers' intention. Based from the results obtained in this study, researcher suggests some recommendations that can help Celcom to improve their current strategies to increase the subscription of Celcom broadband service.
format Thesis
author Baistaman, Julaina
author_facet Baistaman, Julaina
author_sort Baistaman, Julaina
title Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
title_short Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
title_full Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
title_fullStr Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
title_full_unstemmed Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
title_sort customer intention towards celcom broadband subscription: a study in kota bharu, kelantan / julaina baistaman
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/108314/1/108314.pdf
https://ir.uitm.edu.my/id/eprint/108314/
_version_ 1819914025897558016
score 13.226497

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