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A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar

This research is an attempt to investigate the relationship of employer branding on job satisfaction in TH Hotels and Residence. Over 193 questionnaires were distributed during the study. The researcher identified that there are five (5) independent variables which is the SERVQUAL involved in this s...

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Main Author: Akbar, Mohd Azri Hanin
Format: Student Project
Language:English
Published: 2016
Subjects:
Job satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/108184/1/108184.pdf
https://ir.uitm.edu.my/id/eprint/108184/
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spelling my.uitm.ir.1081842024-12-26T03:43:18Z https://ir.uitm.edu.my/id/eprint/108184/ A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar Akbar, Mohd Azri Hanin Job satisfaction This research is an attempt to investigate the relationship of employer branding on job satisfaction in TH Hotels and Residence. Over 193 questionnaires were distributed during the study. The researcher identified that there are five (5) independent variables which is the SERVQUAL involved in this study namely Training and Development, Reputation, Work-Life Balance, CSR, Organizational Culture and Diversity. In the findings, it is shown that Work-Life Balance has an insignificant relationship with the dependent variable which can be determine as weakest dimensions and need to be improve. The dependent variable in this study is the level of job satisfaction of TH Hotel staff. Respondent involved in this study are selected in non-probability sampling among staff who are happens to be the employee of TH Hotel and Residence. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108184/1/108184.pdf A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar. (2016) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Job satisfaction
spellingShingle Job satisfaction
Akbar, Mohd Azri Hanin
A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
description This research is an attempt to investigate the relationship of employer branding on job satisfaction in TH Hotels and Residence. Over 193 questionnaires were distributed during the study. The researcher identified that there are five (5) independent variables which is the SERVQUAL involved in this study namely Training and Development, Reputation, Work-Life Balance, CSR, Organizational Culture and Diversity. In the findings, it is shown that Work-Life Balance has an insignificant relationship with the dependent variable which can be determine as weakest dimensions and need to be improve. The dependent variable in this study is the level of job satisfaction of TH Hotel staff. Respondent involved in this study are selected in non-probability sampling among staff who are happens to be the employee of TH Hotel and Residence.
format Student Project
author Akbar, Mohd Azri Hanin
author_facet Akbar, Mohd Azri Hanin
author_sort Akbar, Mohd Azri Hanin
title A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
title_short A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
title_full A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
title_fullStr A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
title_full_unstemmed A study on relationship of employer brand dimensions on job satisfaction: a case study of TH Hotel and Residence / Mohd Azri Hanin Akbar
title_sort study on relationship of employer brand dimensions on job satisfaction: a case study of th hotel and residence / mohd azri hanin akbar
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/108184/1/108184.pdf
https://ir.uitm.edu.my/id/eprint/108184/
_version_ 1819914016520142848
score 13.226497

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