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Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni

The purpose of this study was to determine the influence of six dimensions of internal marketing (motivation, training and development, reward and recognition, teamwork, organizational communication and employees’ commitment) on employees’ organizational commitment in Lembaga Kemajuan Ikan Malaysia,...

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Main Author: Housni, Siti Fauziah
Format: Student Project
Language:English
Published: 2008
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/108067/2/108067.pdf
https://ir.uitm.edu.my/id/eprint/108067/
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id my.uitm.ir.108067
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spelling my.uitm.ir.1080672024-12-19T16:50:04Z https://ir.uitm.edu.my/id/eprint/108067/ Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni Housni, Siti Fauziah H Social Sciences (General) Study and teaching. Research The purpose of this study was to determine the influence of six dimensions of internal marketing (motivation, training and development, reward and recognition, teamwork, organizational communication and employees’ commitment) on employees’ organizational commitment in Lembaga Kemajuan Ikan Malaysia, Sarawak. There were 52 respondents were involved in this study. Five-point bipolar Likert Scale was used to categorize and measure the respondent’s degree of views. In this study, statistics involve were those of frequency and percentage distributions, mean scores, and cross-tabulation. Finally, the finding reveals that there is significant association between the level of the internal marketing variables and the organizational commitment of employee of Lembaga Kemajuan Ikan Malaysia Sarawak. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108067/2/108067.pdf Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni. (2008) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Housni, Siti Fauziah
Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
description The purpose of this study was to determine the influence of six dimensions of internal marketing (motivation, training and development, reward and recognition, teamwork, organizational communication and employees’ commitment) on employees’ organizational commitment in Lembaga Kemajuan Ikan Malaysia, Sarawak. There were 52 respondents were involved in this study. Five-point bipolar Likert Scale was used to categorize and measure the respondent’s degree of views. In this study, statistics involve were those of frequency and percentage distributions, mean scores, and cross-tabulation. Finally, the finding reveals that there is significant association between the level of the internal marketing variables and the organizational commitment of employee of Lembaga Kemajuan Ikan Malaysia Sarawak.
format Student Project
author Housni, Siti Fauziah
author_facet Housni, Siti Fauziah
author_sort Housni, Siti Fauziah
title Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
title_short Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
title_full Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
title_fullStr Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
title_full_unstemmed Determining the levels of organizational commitment: the case of LKIM staff In Sarawak / Siti Fauziah Housni
title_sort determining the levels of organizational commitment: the case of lkim staff in sarawak / siti fauziah housni
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/108067/2/108067.pdf
https://ir.uitm.edu.my/id/eprint/108067/
_version_ 1819914009873219584
score 13.223943

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