Application of the marketing mix by small business: a focus group analysis of B40 mumpreneurs / Amirah Mohamad Fuzi and Nurul Hidayana Mohd Noor
Small businesses are essential as they contribute significantly to the country's economic income, increase job opportunities, and support social development. The marketing mix is a set of controllable and strategic marketing elements a business can employ to produce the desired response in the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Terengganu
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/108027/1/108027.pdf https://ir.uitm.edu.my/id/eprint/108027/ https://e-ajuitmct.uitm.edu.my/v3/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|