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The subjective value of photography images for advertising / Nurin Kamilia Asfarizal

Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessi...

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Main Author: Asfarizal, Nurin Kamilia
Format: Thesis
Language:English
Published: 2024
Subjects:
Methods. Outdoor advertising. Billboards. Posters
TR Photography
Online Access:https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf
https://ir.uitm.edu.my/id/eprint/107366/
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spelling my.uitm.ir.1073662024-12-05T06:55:41Z https://ir.uitm.edu.my/id/eprint/107366/ The subjective value of photography images for advertising / Nurin Kamilia Asfarizal Asfarizal, Nurin Kamilia Methods. Outdoor advertising. Billboards. Posters TR Photography Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessive elements such as text, colour and lighting that can burden the eyes of the audience. Most viewers’ perceptions are more subjective towards advertising. Therefore, several elements and interpretations are needed to transform a subjective image into an objective by understanding the characteristics of the photography message in advertising and examinee the visual grammar in advertising photograph image content. Through the process of this study, it will ultimately influence the behaviour and attitudes of the audience. Online Survey method was used in this study and the sampling was selected among photography students, citizen. And if necessary, will be continued with an interview of professional photographers for the purpose of data collection. Respondents from the online survey were given questions aimed at finding out their perceptions and interpretations of the advertising image. And interview questions consist of a description of the elements needed to convert subjective images to objective through advertising. The findings of this study assume that eventually the audience will be clearer about each advertising that differs in terms of the way they present the idea. But with some special features will make the advertising picture more memorable by the audience. 2024 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf The subjective value of photography images for advertising / Nurin Kamilia Asfarizal. (2024) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/107366.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Methods. Outdoor advertising. Billboards. Posters
TR Photography
spellingShingle Methods. Outdoor advertising. Billboards. Posters
TR Photography
Asfarizal, Nurin Kamilia
The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
description Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessive elements such as text, colour and lighting that can burden the eyes of the audience. Most viewers’ perceptions are more subjective towards advertising. Therefore, several elements and interpretations are needed to transform a subjective image into an objective by understanding the characteristics of the photography message in advertising and examinee the visual grammar in advertising photograph image content. Through the process of this study, it will ultimately influence the behaviour and attitudes of the audience. Online Survey method was used in this study and the sampling was selected among photography students, citizen. And if necessary, will be continued with an interview of professional photographers for the purpose of data collection. Respondents from the online survey were given questions aimed at finding out their perceptions and interpretations of the advertising image. And interview questions consist of a description of the elements needed to convert subjective images to objective through advertising. The findings of this study assume that eventually the audience will be clearer about each advertising that differs in terms of the way they present the idea. But with some special features will make the advertising picture more memorable by the audience.
format Thesis
author Asfarizal, Nurin Kamilia
author_facet Asfarizal, Nurin Kamilia
author_sort Asfarizal, Nurin Kamilia
title The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_short The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_full The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_fullStr The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_full_unstemmed The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_sort subjective value of photography images for advertising / nurin kamilia asfarizal
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf
https://ir.uitm.edu.my/id/eprint/107366/
_version_ 1817847411087769600
score 13.223943

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